Tech - Business (Short chains)

Task 2 + speaking part 3

What are the two main causes of businesses’ concentration on newest items through ads?

1. Their competitive advantage. 2. Consumer attractiveness.

How do cutting-edge products affect consumer needs and user experience?

They meet diverse consumer needs -> providing a better user experience.

What is the final business outcome of a better user experience?

Allowing businesses to gain a major competitive advantage over rivals.

How do famous brands' latest laptops compete with one another?

They compete primarily through novel features -> focuses mostly on satisfying their customers more.

What is the market consequence of the brand with the most innovative laptops?

Able to maintain a strong position in the market.

Which customer groups do new products appeal to?

Not only first-time buyers but also existing consumers.

What is the psychological effect of billboards showcasing innovative items with distinctive design and advanced specs?

They easily spark curiosity among passers-by -> encourage further research -> leading to potential purchases.

What is the public reaction to Apple's promotion of the iPhone 18 via various advertising methods?

KOLs get their hands on it right upon release -> generating a massive wave of public attention.