Way of the wolf

embody — The new onboarding flow embodies our principle of keeping things simple.

воплощать, олицетворять

to possess a precious gift — She possesses a rare gift for explaining complex data in simple words.

обладать редким (драгоценным) даром

That's a bold statement — That's a bold statement, but the data supports it.

Это смелое заявление

cocky — Don't sound cocky in the first minute of the interview. Sound certain instead.

самоуверенный, нахальный, дерзкий

conceited — A conceited candidate talks about himself and never about the team's problems.

тщеславный, зазнавшийся, самодовольный

erstwhile — The erstwhile market leader lost half of its customers in two years.

бывший, прежний (книжн.)

on the heels of — On the heels of a strong launch, the team expanded to two new markets.

вслед за, сразу после

brokerage — The brokerage arm of the app brought in a new wave of retail investors.

брокерская компания, брокерские услуги

to seek one's fortune — Many graduates move abroad to seek their fortune.

искать счастья, отправляться делать состояние

to pour into — Applications began pouring into the HR inbox after the post went viral.

хлынуть, массово стекаться

boardroom — Numbers that convince an analyst won't always convince the boardroom.

зал заседаний совета директоров, высшее руководство

hop on the gravy train / stake your claim — Every competitor tried to hop on the gravy train and stake a claim in the new market.

запрыгнуть в «золотой поезд» (на выгодное дело) и застолбить своё место

decidedly — The first pitch was decidedly weaker than the second one.

определённо, явно, несомненно

spawn — Calling people the spawn of a failed system is harsh and sounds disrespectful.

отродье, порождение, потомство (пренебр.)

to survive, not to thrive — In year one we only wanted to survive, but in year two we aim to thrive.

просто выживать, а не процветать

mere trivialities — Compared with the core metric, these are mere trivialities.

всего лишь мелочи, пустяки

alas — Alas, the test did not reach statistical significance.

увы, к сожалению (книжн.)

freshly minted ... at a ferocious clip — Fintechs hire at a ferocious clip, so freshly minted graduates find jobs quickly.

новоиспечённый, только что получивший статус ... в бешеном темпе

spiral out of control — Without clear rules, costs can spiral out of control within a quarter.

выйти из-под контроля, пойти вразнос

innocuous — An innocuous change in the sign-up form cut conversion sharply.

безобидный, безвредный, ничем не примечательный

eerily similar trajectory — The two startups followed an eerily similar trajectory, from rapid growth to a sudden crash.

жутковато похожая траектория (развития)

dignity — Good negotiators let the other side leave the table with their dignity.

достоинство

level the playing field — Mobile wallets level the playing field for people without bank accounts.

уравнять шансы, создать равные условия

wiped out — A single bad quarter wiped out the gains of the whole year.

полностью уничтожен, «обнулён», разорён

obscurity — The brand slid into obscurity after its main product was copied.

безвестность, забвение

undiluted version — He gave the board the undiluted version: the project is two months late.

неразбавленная, полная версия

grounded in (ethics and integrity) — Every forecast must be grounded in real data, not in hope.

быть основанным на, опираться на (этику и честность)

purged from ... in favor of — Outdated metrics were purged from the dashboard in favor of three clear KPIs.

вычищены, удалены из ... в пользу

costliest — The costliest mistake in a negotiation is to name your price too early.

самый дорогой, дороже всего обходящийся

think of X in traditional terms — Most people still think of banking in traditional terms: branches, queues, paperwork.

воспринимать X в традиционном ключе, привычными категориями

ethical persuasion — Ethical persuasion means helping the client decide, not tricking him.

этичное убеждение

linchpin skill — Clear communication is the linchpin skill of any analyst who wants to become a manager.

ключевой навык, на котором всё держится ( чека, стержень)

empowered life — Learning to negotiate gives you a more empowered life, not just a higher salary.

жизнь с ощущением силы и самостоятельности ( — расширять возможности)

uttered — She uttered only one sentence in the whole meeting, and everybody remembered it.

произнёс, вымолвил (книжн.)

prospects (sales) — Our team spends the first week qualifying prospects before any demo.

потенциальные клиенты (в продажах)

in retrospect — In retrospect, we should have tested the idea on a smaller group first.

оглядываясь назад, задним числом

millions upon millions of — Millions upon millions of payments are processed every day.

миллионы и миллионы, бесчисленное множество

cock one's head and narrow one's eyes — He cocked his head and narrowed his eyes, so I knew he did not believe the number.

склонить голову набок и прищуриться (скептически)

a rather far-fetched notion — A bank without any branches once seemed like a rather far-fetched notion.

довольно надуманная, притянутая за уши идея

indeed — Indeed, the second test showed a much stronger effect than the first one.

действительно, в самом деле, более того

apparent — The apparent drop in conversion was caused by a tracking error.

очевидный, видимый (а иногда лишь кажущийся)

attain — It takes years to attain the level of a senior analyst.

достигать, добиваться (положения, цели)

plod along — The project plodded along for months with no visible progress.

медленно и нудно тащиться, плестись

the muck and mire of mediocrity — Without clear goals, a team slowly sinks into the muck and mire of mediocrity.

трясина посредственности

decent — A decent salary is not the same thing as financial freedom.

приличный, достойный, неплохой

such is the plight of — Such is the plight of a new analyst: all the responsibility and no authority.

такова незавидная участь..., таково тяжёлое положение...

prior to — Prior to the launch, we found a critical bug.

до, перед (чем-либо)

stumble upon — We stumbled upon a pricing error while checking the report.

случайно наткнуться на, обнаружить

untapped niche — Freelancers are an untapped niche for many banks.

неосвоенная ниша

be immortalized — The failed launch ended up being immortalized in a famous case study.

быть увековеченным

slimmed-down version — We shipped a slimmed-down version of the app with only three core features.

урезанная, упрощённая версия

buck-toothed — The cartoon showed a buck-toothed cashier counting coins.

с торчащими вперёд зубами (разг.)

loosely portrayed — The film is only loosely based on real events and portrays the founder very loosely.

в общих чертах, приблизительно изобразил

incomprehensibly large — The data set was incomprehensibly large for a standard spreadsheet.

невообразимо, непостижимо большой

regain one's composure — He paused, took a breath and regained his composure.

вернуть самообладание

unfold before one's eyes — The whole market crash seemed to unfold before our eyes in a few minutes.

разворачиваться прямо на глазах

nincompoop — Only a nincompoop would sign a contract without reading it.

болван, дурень (разг., устар.)

go toe-to-toe with — A small fintech can't go toe-to-toe with a global bank on marketing budget.

вступить в прямое противоборство, потягаться на равных

more than I could have possibly anticipated — The cost of compliance was higher than I could have possibly anticipated.

больше, чем я вообще мог предположить

in essence — In essence, the problem is that customers do not trust the app.

в сущности, по существу

purported to — The tool is purported to cut onboarding time in half, but nobody has verified it.

якобы, по утверждениям, предположительно

under one roof — A super-app puts payments, savings and investing under one roof.

под одной крышей

Disturbing as it was — Disturbing as it was, the data was clear: half of the users never came back.

Как ни тревожно это было, ... (структура «Adj as it was»)

intelligence gathering — Before the meeting, I spent a day on intelligence gathering about their product.

сбор информации, разведка

constitutionally — He seems constitutionally incapable of saying 'I don't know'.

по своей природе, по складу характера

dial through (a list) — She dialed through the list of leads for three hours without a single yes.

обзванивать (по списку)

teeter on the edge of mutiny — After the third reorganisation, the team was teetering on the edge of mutiny.

балансировать на грани бунта

breakthrough — A breakthrough came when we realised users abandon the form at the ID step.

прорыв, важное открытие

profound — The change had a profound effect on how the team works.

глубокий, значительный

aforementioned — The aforementioned risks should be reviewed before the launch.

вышеупомянутый

tangible or intangible — Benefits can be tangible, like saved hours, or intangible, like trust.

осязаемый и неосязаемый (материальный и нематериальный)

conversely — Faster onboarding raises conversion. Conversely, extra steps push customers away.

и наоборот, напротив

insofar as — The plan is realistic insofar as the data is accurate.

постольку, поскольку, в той мере, в какой

and so forth — We track conversion, churn, ARPU and so forth.

и так далее

efficacy — The study measured the efficacy of the new reminder emails.

эффективность, действенность

despise — Customers despise hidden fees.

презирать, ненавидеть

ambivalence — Their ambivalence about the new fee was clear: they liked the product but disliked the price.

двойственное отношение, неопределённость

(in) sales parlance — In sales parlance, an objection is any reason the customer gives for not buying.

на профессиональном жаргоне продаж

less set in stone — The roadmap is less set in stone than it looks, so we can still change priorities.

менее незыблемый, не высеченный в камне

eagerly — The market eagerly awaited the new product.

с нетерпением, охотно

positive intent — Assume positive intent: most customers are not trying to cheat the system.

добрые намерения, положительное намерение

punctuated by — The year was punctuated by a series of small crises.

перемежаться чем-то, состоять из череды событий

self-defeating — Cutting support to save money is self-defeating, because churn rises.

самоубийственный, вредящий собственной цели

a bit coy — He was a bit coy about his salary expectations.

уклончивый, не желающий делиться (о чём-то)

lay out a scenario — Let me lay out a scenario: the launch is delayed by one month.

изложить, обрисовать сценарий

for instance — For instance, we could pilot the service in one region first.

например

plain and simple — Plain and simple, customers leave when onboarding is slow.

проще говоря, и всё тут

stone-cold novice — A stone-cold novice should not negotiate the contract alone.

абсолютный новичок, полный профан

hence — The fee is hidden, hence the complaints.

следовательно, отсюда, поэтому

rapport — Good negotiators build rapport in the first two minutes.

взаимопонимание, доверительный контакт

slim and nil — The chances of closing the deal without a reference are slim and nil.

шансы мизерные, почти нулевые

impeccable reputation — The bank has an impeccable reputation for security.

безупречная репутация

established — The brand is well established, so customers trust it from the first visit.

устоявшийся, признанный, налаженный

likelihood — The likelihood of fraud rises with the size of the transaction.

вероятность

inclined to — Customers are more inclined to trust a brand they already know.

склонный (что-то делать)

a serious uphill battle — Entering a market dominated by one giant is a serious uphill battle.

тяжёлая борьба с трудностями («битва в гору»)

primarily — The drop is primarily driven by new users.

главным образом, в первую очередь

add up (on an intellectual level) — The business case adds up on paper, but the team is not convinced.

сходиться, иметь логический смысл

long-term value proposition — Our long-term value proposition is lower fees and faster transfers.

долгосрочное ценностное предложение

priced fairly compared to the competition — The plan is priced fairly compared to the competition.

справедливая цена по сравнению с конкурентами