Business M 4.6 International Marketing

International Marketing

Marketing products/services in more than one country

Globalization

Increasing integration and connection between countries and economies

Global Market

A market where businesses sell products and services across different countries

Localisation

Adapting a product or marketing campaign to suit a particular country’s culture or customers

Business etiquette

refers to the mannerisms and customers by which business is conducted in different parts of the world

Direct investment

Involves a business setting up operations in other countries, such as production facilities or distribution services Joi

Joint venture

International marketers use this method to sell their products in overseas markets by two or more parent companies forming a new business entity in its own legal right

opportunities

factors in the external business environment that create prospects or openings for. firm’s growth and development

Tariffs

tax imposed by a government on imported products, used to regulate international trade, protect domestic industries, and generate tax revenue.