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Rhetoric
Language as a means of persuasion
Template for analyzing an author’s use of rhetoric:
The author uses X (rhetorical strats), which accomplishes Y (impact the audience) and persuades the audience of Z (theme/argument).
Rhetorical situation
Overall context in which a situation is given
Individuals write within a particular situation and make strategic writing choices based on that situation
Writer
Creator of the text
Audience
The individuals or groups the argument reaches
Consider their beliefs, values, needs, bgs and diff groups
Context
Time, place, occasion of the argument
Purpose
What the writer hopes to accomplish
May have > 1
Exigence
That which initially inspired the writer to speak
Why this argument? Why now? What has triggered the argument or motivated the speaker?
Message
That which is actually conveyed by the writer
Can have multiple that may/may not align w/ purpose
Claim
Argument the writer makes
Qualified Claims
Claims w/ more nuance (e.g., considering various perspectives)
Thesis Statement
Main, overarching claim
Evidence
That which writer uses to prove to substantiate claims
Analyzing Evidence
Impact that evid. has on audience
Extent to which author creates an effective argument
Logos
Appeal to reason & logic
Ethos
Appeal to speaker’s credibility
Pathos
Appeal to emotions, values, or desires of audience
Classical (Rhetorical) Appeals
Ways to persuade audience
Theme
Overarching argument
Idea that is developed
Most often central + smaller themes
Rhetorical Diamond
Exigency
Context
Author
Audience
Purpose
Message