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A personal story that is relevant
Anecdote
Using short memorable phrases
Catch phrase
how it is/ how it could be
Contrast
speak directly using you or 2nd person
Direct Adress
using words that make someone feel emotion
Emotive language
Using words that are more than it really is
Exaggerate
Actual evidence vs someones ideas
Facts vs Opinion
Making the audience feel good about themselves
Flattery
Giving a command
Imperatives
may/ must/ will
Modal verbs
grouping 3 words
Power of three
Using we, us, you
Pronouns
Using the words of experts
Quotations
asking with out expecting answer
Rhetorical Questions
saying stuff more than one time
Repetitions
Something unexpected
Shock
creating sympathy with your text
Sympathy
a argument that shuts down any other opinions
Undermine opposing views
pictures or graphs to help with the text
visual aids