November 3 Lecture: Logistics and Wholesaling Functions

Vocabulary flashcards covering channel behavioral issues and core logistical/wholesaling functions from the November 3 lecture.

Sorting

A logistical function involving the concentration and dispension of goods, as well as breaking bulk.

Push strategy

A selling strategy that entices retailers to sell their product through financial incentives and aggressive selling.

Pull strategy

A strategy aimed at stimulating demand by creating awareness.

Transporting

The actual physical movement of goods.

Pipeline

A method of transport identified as the cheapest, most dependable, and slowest.

Scheduling

A difficult logistical task that works hand-in-hand with sorting.

Storing

A function carried out at distribution centers to facilitate movement.

Trafficking

The logistical activity of monitoring on-route status and tracking goods.

Behavioral Issues

Channel dynamics identified as coop, conflict, power, and leadership.