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qualitative studies are used to
find answers to research questions
qualitative research is used when:
little information is known
the topic is stigmatized
topic is devalued
topic is uncommon
researcher is dealing with new information
components of a central research question
purpose of the study
central phenomenon
appropriate method of research
open-ended language
population of interest
central phenomenon
the concept being explored in the study
qualitative research questions qualities
broad
explore experiences of individuals
investigate influences of phenomena on other aspects of life
seek insight from an insider prospective
inductive reasoning
building a theory after collecting data

case study
in-depth analysis of the subject of interest (most commonly individuals)
situates the subject within real world context
phenomenology
studying how people experience a phenomenon
describe the lived experiences of individuals and find common threads among them
ethnography
studying phenomenon within a culture/subculture
understanding within the context of the culture
develop better understanding of the culture
grounded theory
collecting observations, then building a theory based off of that collected data directly
understand the value assigned to events
participatory action
combining qualitative research and social action to address a social problem
local and focused
investigate possible solutions
content analysis
using artifacts as primary data
artifacts- anything products by people that can be viewed
mixed methods studies
combination of both quantitative and qualitative methods in research
exploratory sequential design

explanatory sequential design


convergent design
simultaneous data collection (quantitative + qualitative)
data analyzed independently
merging results during interpretation