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What is an ecological approach?
Approach that targets multiple influences of health
What is Risk Environment?
The concept that environments contribute significantly to behavior because they set the stage for people to engage in unhealthy/risky behaviors
Social Etiology
Underlying cause of disease lies in the socio-cultural environment
What are the four ecological levels of Bronfenbrenner’s Model of Human Development?
Microsystem, Mesosystem ,Exosystem , Macrosystem
Microsystem
immediate environment
Mesosystem
Interaction between of two microsystems
Exosystem
external environment that affects an individual
Macrosystem
larger cultural context
What are the four categories of environmental factors from the Structural Model of Behavior?
Availability/Accessibility, Physical Structures, Social Structures, and Effects of Media
Availbility/Accessiblity
The greater the access, the more likely the behavior is to occur
Physical Structures
Physical environment influences a range of health behaviors i.e. physical activity and unintentional injury
Social Structures
Organizations and institutions and associated policies shape health behavior
Effects of Media
Media has a profound influence on health behavior; advertising is used to shape social norms
Behavioral Ecological Model
States that meta-contingencies are social reinforcements; their strengths are defined by the probability of facing social consequences
Minority Stress Theory
Suggests that challenging environments lead to long term, daily stress; distal sources of daily stress, proximal sources of daily stress through distal sources, and disproportionate health risks I
Intersectionality
Explains oppression and privilege in the context of minority populations; intersection of these broader structures results in strong oppression or privilege
Social Network Theory
States that information, knowledge, ideas, and attitudes are spread through interconnected networks of nodes/actors
What is Social Network Theory?
States that information, knowledge, ideas, and attitude spread through interconnected networks of nodes and actors
Actors/Nodes
Individuals, people, schools, industries, etc. that can form a tie or relationship with another structure
Homophily
Tendency of individuals of similar characteristics to form ties
Mutuality
Implication that relationships are reciprocal and involve a give and take between two entities
What are the three assets of Social Network Models?
Communication, Information, Relations
Communication
Driver of how information and ideas spread through networks
Information
spread to individuals within the network and can be influenced by social network structures
Relations
Connection between two or more actors/nodes
Super diffuser
Key members of a homophilic network who are responsible for norm setting
What are the three traits of a superdiffuser?
Connectivity, Persuasiveness, Mavenism
Connectivity
The ability to reach people and form bridges across groups
Persuasiveness
Skills and motivation to convince others
Mavenism
A person viewed as an expert relative to a specific content area of knowledge/skill
Strong versus weak ties
Refers to a degree of association between two nodes/actors
Degree centrality
Direct connections to another node
Distance
Number of connections and paths between two nodes
Closeness centrality
Average distance from a starting node to all the other nodes in the network
Betweenness centrality
Refers to ties between network members that are only possible between a third actor/node
Density
Number of actors/nods divided by possible number of ties I
Induction
Assumes a certain degree of susceptibility to alters of behavior change efforts by egos
Structural holes
Occurs when a possible tie between two people is not realized
Network-Individual Resource Model
Used to explain the influence of social and sexual networks on individual HIV risk taking behavior
What is the Diffusions of Innovation Theory?
States that behavior change is contagious and is used to facilitate change in large groups
What is special about DOI?
It’s ability to become self-sustaining after a sufficient number of people have adopted it
Compatability
The innovation must be consistent with current cultural values and practices`
Communicability
Easy to learn
Impact on social relations
Product or practice must not disrupt social customs
Relative advantage
The new product or practice must be substantially better than what it replaces
Risk and uncertainty level
Users can be assured that the product or practice is low risk but effective
Trialibility
Users can try the product or practice before deciding to adopt it for the long term
Complexity
Use of innovation should require minimal commitment
Modifiability
The resource system must be able to modify the product or practice as needed
Observability
People in the user system must be able to clearly see that the product or practice works
What are the two distinct communication channels?
Media and Interpersonal
Media
A formal channel; TV, radio, internet
Interpersonal channel
An informal channel; people
Innovation-decision process
States that how people progress through this process is a determinant of the time it takes for the innovation to be adopted
Five Discrete Stages
Knowledge, Persuasion, Decision, Implementation, Confirmation
Social System
Characterized by norms that defines the social structures, boundaries for diffusion, and structures needed to spread information about the innovation
Innovators
Start the chain of adoption; willing to accept risks and depart from social norms
Early adopters
First individuals to adopt new innovations
Early majority
Largest part of the social system that take longer periods of time to adopt an innovation
Late majority
People who are reluctant to adopt the innovation and take extended lengths of time to pass through the innovation-decision process
Laggards
People who are extremely slow to or never adopt an innovation