Dynamic Markets, Online Retailing, Competition, and Risk

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Vocabulary flashcards covering business concepts including dynamic and static markets, product and process innovation, online retailing, forms of competition, Porter's Five Forces, and risk versus uncertainty.

Last updated 9:32 PM on 10/14/26
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21 Terms

1
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Dynamic Market

A market that is subject to rapid and continuous change over time, unlike a static or stable market.

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Static Market

A stable market where innovation is rare, price and marketing vary little, market size and market share remain fairly constant, and the external business environment is fairly stable.

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Innovation

Putting new ideas into action.

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Product Innovation

The creation and development of new or improved products or services that meet customer needs in a better way (focuses on what the business sells).

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Process Innovation

The implementation of new methods, technology, or practices that improve the efficiency, effectiveness, and productivity of business operations (focuses on how the business produces).

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Intrapreneurship

The practice of encouraging employees within an organization to develop creative ideas and innovation.

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Continuous Improvement (Kaizen)

An operational approach that constantly looks for ways to improve products and processes.

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Online Retailing

The selling of goods and services via the internet through a website or app (using e-commerce or m-commerce) and delivering them to customers.

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E-commerce

The buying and selling of goods, services, and information over an electronic network, such as the internet.

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M-commerce

The buying and selling of goods and services through wireless handheld devices, such as smartphones.

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Competition

Rivalry among sellers where businesses attempt to increase sales, profit, and/or market share.

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Direct Competition

Rivalry between businesses that sell similar goods, such as Papa John's and Domino's.

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Indirect Competition

Rivalry between firms that sell substitute goods, such as KFC and Domino's.

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Competitive Advantage

Features of a business and/or its products that enable it to generate more sales or more profits than its rivals.

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Competitiveness

The ability of a business to outperform rivals and achieve a sustainable competitive advantage.

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Barriers to Entry

Factors that make it difficult for new firms to enter a market, such as high start-up costs, brand loyalty, and limited access to distribution channels.

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Porter's Five Forces Model

A framework used to judge market competition by evaluating competitive rivalry, the threat of new entrants, the threat of substitutes, the power of customers, and the power of suppliers.

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Risk

A situation where the probabilities of different potential outcomes are known or can be estimated.

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Uncertainty

A situation where the probabilities of different potential outcomes are not known or cannot be reliably estimated.

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Supply-Chain Shocks

Sudden events that disrupt the production, availability, and pricing of goods.

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Scenario Planning

A risk management strategy used to deal with uncertainty by preparing possible responses to different potential situations, such as responding to a flood.