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Inelastic demand
the quantity demanded is not as sensitive to changes in prices. The percentage change in quantity demanded divided by the percentage change in price is < 1
Necessity
A good or service that is viewed as a high priority. Consumers tend to be less sensitive to price changes of goods that are assumed to be necessities
> An extreme example of a case where there are very few to no substitutes
decrease
With elastic demand, when prices INCREASE OR DECREASE, costs and revenues both BLANK
rise, fall, falls
With inelastic demand, when prices INCREASE, revenues BLANK and costs BLANK as quantity produced BLANK
fall, increase, increases
With inelastic demand, when prices DECREASE, revenues BLANK and costs BLANK as quantity produced BLANK
perfectly inelastic
Unusual circumstance - price changes do not affect the quantity demanded at all. Vertical line
perfectly elastic
Unusual circumstance - price change affects the quantity demanded by as much as possible. Horizontal line
price elasticity of supply
the percentage change in quantity supplied divided by the percentage change in the price of the good or service
percentage change in quantity supplied / percentage change in price
Equation for elasticity of supply
percentage change in quantity demanded / percentage change in income
Equation for income elasticity
luxuries
special case of normal goods and have an income elasticity that is positive and also greater than one - exotic vacations, sports cars, second homes, crystal and china, and restaurant meals
inferor good
demand decreases as a result of rising income. Ex. used cars and clothing, inexpensive small apartments, and foods like rice and potatoes
price floor
minimum price set by law or regulation
> Prices are higher than they otherwise would be. It must be above the equilibrium price
below
An effective price ceiling is _ the equilibrium price
above
An effective price floor is _ the equilibrium price
greater
A change in supply will have a _ effect on the price of a relatively more inelastic demand curve than a relatively elastic one
physical capital, human capital, and labor
3 near universal inputs to production
productivity
all about how much output you can get with your inputs
Total Factor Productivity
In the equation Y = A f (K, H, L), A represents:
National Output
In the equation Y = A f (K, H, L), Y represents:
function of
In the equation Y = A f (K, H, L), F () represents:
physical capital
In the equation Y = A f (K, H, L), K represents:
human capital
In the equation Y = A f (K, H, L), H represents:
labor
In the equation Y = A f (K, H, L), L represents:
ATC = TC / Q
equation for average total cost
AFC = FC / Q
equation for average fixed cost
AVC = VC / Q
equation for average variable cost
MC = (tri)TC / (tri)Q
equation for marginal cost (where “tri” = Δ)
falling
When MC < ATC, ATC is _
rising
When MC > ATC, ATC is _
factors of production
The resources used to produce goods and services often divided into three categories: labor (all physical and mental inputs of people), capital (the machines, tools, buildings, and inventories), and land (the actual land used, including raw materials from the land)
production function
A function showing the maximum output for each specific combination of inputs given current levels of technology
>> Relationship between quantities of inputs and the total quantity of output produced in a given time period
short run
A period in which at least one input or factor of production is fixed
total product
the total amount of output that can be produced in a given time period with specific amounts of inputs
long run
A time period long enough that all inputs can be changed
marginal product
the change in output or product that results from increasing a variable input by one unit while all other variables are held constant. It can be calculated by dividing the change in output by the change in labor used (ΔTP/ΔL)
technological change
a shift in production function, usually in the direction of a greater quantity of output at each level of input. May be the result of the creation of new products, the redesign of old products, or the creation of new methods of manufacturing
Law of Diminishing Marginal Returns
the marginal product of an input will eventually decrease as more of that input is used. Assumes that all other inputs remain constant
slope
change in total product divided by the change in the amount of labor = same as definition of marginal product (graph)
average product
the total product divided by the number of units of a particular input used
rises toward marginal product
when marginal product > average product, average product _
turns and starts declining
when marginal product drops below average product, average product _
is at its maximum point
when marginal product = average product, average product _
the rental rate of capital
another phrase for the cost of capital
total fixed cost
the costs (prices multiplied by the amounts of inputs) of the inputs that are fixed. This is also the amount of cost when the total product is zero. Costs that do not vary as output changes
total variable cost
for a given level of output, the costs (prices multiplied by the amounts of inputs) of the inputs that can be changed. There are the costs that vary as output changes
total cost
the sum of total fixed cost and total variable cost
marginal cost
the change in total cost resulting from an increase in production of one unit of output. Can be calculated by dividing the change in total cost by the change in total product
inverse
The relationship between marginal product and marginal cost is _
wage rate
In formula, W is
the change in total product / change in number of workers
MP formula
explicit costs
the cost that a business pays by writing a check or paying cash
accounting profits
total revenue minus explicit costs. When this can be earned elsewhere, it’s not counted as a cost
implicit cost
the cost that a business bears by being in its business and not in another business. The profit that can be earned elsewhere - the opportunity cost
economic profit
total revenues minus all costs, including explicit and implicit costs. Equals accounting profit minus normal profit (accounting profit foregone)
normal rate of return
the return that the owner would earn in the next best alternative
competitive firm
in an industry with many other firms producing identical goods. Has no control over its price. An extreme and rather unusual
monopoly
only one firm. Has a lot of influence over its price but not total. Extreme
differentiated
Goods may be identical or ___
entry barriers
any impediment that makes it difficult or impossible for a new firm to enter and compete in a market
Ex. extremely high setup costs, legal barriers
free entry
no serious impediment for a newcomer to start a business and compete. Does not mean costless
perfectly competitive market
a market with many buyers and sellers all producing the same product. Consumers and producers are aware of quality and prices. Firms can easily enter and exit the industry
maximization of profits
ostensibly firms’ primary goal. Suggests firms will act as though it is their only goal
price takers
a firm “takes” the price that is given by the market supply and demand conditions. The firm cannot change the price
market supply
the sum of all the individual firms’ quantities supplied at each price
total revenue
the number of goods sold multiplied by the price at which they are sold
marginal revenue
the change in total revenue resulting from the sale of one more unit
average revenue
total revenue divided by the quantity sold
TR = P x q
equation for total revenue
MR = (tri)TR / (tri)q
equation for marginal revenue (where tri = delta / change in)
TR / q
equation for average revenue
zero, positive, continue
If P = MC, the firm is breaking even and earning BLANK economic profits (but BLANK accounting profits). The firm should BLANK producing
is making a profit, produce
If P > ATC, the firm __ and should…
is experiencing losses, shut down
If P < ATC, the firm __ and should…
price = marginal revenue
In a perfectly competitive market, this is true
firm supply
a firm’s quantity supplied at each price level
allocatively efficient
allocating available resources to produce the kinds of goods and services that consumers want the most. The levels of production of goods and services are such that a change in those levels will make consumers worse off, not better off
marginal utility
the change in satisfaction of one unit of good or service