Theme Park Product Levels - S5 Tourism and Hospitality Studies

Vocabulary flashcards defining the three levels of a product and their specific applications to theme parks as tourism products based on S5 Tourism and Hospitality Studies notes.

Three Levels of a Product

A framework dividing a product into three levels: core product, tangible product, and augmented product.

Core Product

The most important feature a consumer looks for when choosing a product; it is subjective and intangible, but satisfies consumers' needs.

Tangible Product

The physical product a consumer buys, including additional items which facilitate the buyers' decision.

Augmented Product

The level of a product that includes additional items, supporting services, and facilities which facilitate buyers' decisions and fulfill their needs.

Core Product of a Theme Park

The unique intangible features a theme park offers, including excitement, atmosphere, variety of activities, having fun with companions, value for money, and entertainment.

Tangible Product of a Theme Park

The physical elements that make a theme park different from its competitors, including rides, activities, performances, catering services, souvenirs, a clean, pleasant, and safe environment, well-trained staff, technology, and eco-friendly designs.

Augmented Product of a Theme Park

Good supporting facilities and services needed to enhance visitors' experience and fulfill their needs, including transportation, parking, congestion management, location, and weather condition arrangements.

Theme Park Services and Facilities

Augmented product features such as transportation services, parking lots, storage places, and specialized services/facilities for infants and the disabled.

Arrangements to Ease Congestions

Operational measures to manage crowd flow, including longer opening hours during festivals, limiting maximum admissions, and improving carrying capacity.

Arrangements in Response to Weather Conditions

Policies and operational changes due to weather conditions, such as theme parks in Hong Kong closing during typhoons.