business english

upmarket

top shelf

timeless

never gets old

durable

long lasting

sophisticated

nos basic, wyrafinowany

inexpensive

nie drogie

brand stretching

Skolim, wide a business, using an existing name on another type of product

brand loyalty

stick to a brand

brand awareness

being familiar with a brand

brand name

the title given to a product by the company that makes it

product launch

the introduction of product to the market

product lifecycle

the length of people contiune to buy a product

product range

the set of product made by a company (Nestle sells Maggi)

product placement

Product in TV

product endorsement

the use of well-known person to advertise a product

market share

Udziały

market challenger

The second best-selling company or a brand

Recon

Rozpoznanie

market segment

customers of a similar age, income level or social group

An executive

Like kierownik, ale sprawdzić

Chairman

przewodniczący

Convenience

Comfort

Airline lounges

Like VIP place on the airline

brand image

the ideas and belief people have about a brand

market leader

the best-selling company or a product

market research

information about what customers want or need

counter

lada

birth rate

współczynnik urodzeń

convey

przekazywać wiadomość

fare

opłata za przejazd

tour operator

biuro podróży

inquired

pytać

bear in mind

wziąść pod uwagę

dynamic pricing

strategy when busiesses are adjusting prices in real time to the market conditions

mere

samodzielny

out of order

not working

clerk

shop assistant

to be billed

otrzymywanie rachunku za np. Netflix (miesięcznie czy coś)