business english
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17 Terms
upmarket
top shelf
timeless
never gets old
durable
long lasting
sophisticated
nos basic, wyrafinowany
inexpensive
nie drogie
brand stretching
Skolim, wide a business
brand loyalty
stick to a brand
brand awareness
being familiar with a brand
brand name
using an existing name on another type of product
product launch
the introduction of product to the market
product lifecycle
when porducts are used in TV
product range
the set of product made by a company
product placement
the length of people contiune to buy a product
product endorsement
the use of well-known person to advertise a product
market share
information about what customers want or need
market challenger
the percentage of sales a company has
market segment
customers of a similar age, income level or social group