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dyadic communication
builds intimacy, trust, direct to feedback between 2 participants
small group communication
solve problems, share common goal & harmony, 5-7 members
public communication
Informs, persuades, or entertains an audience directly.
Speaker-centric, formal
mass communication
large population, media, newspapers, technology
organizational communication
collective efforts to achieve goals within structured systems
intercultural communication
Bridges cultural gaps and fosters mutual understanding across diverse backgrounds.
public speaking
delivering a prepared, intentional oral presentation to a live audience.
visual mode
auditory mode
gestural mode
spatial mode
linguistic mode
components of multimodal communication
spatial layout
physical environment and layout
linguistic communication
includes written & spoken communication
multimodal literacy
how different modes work together to communicate meaning.
media literacy
examines media purpose, audience, credibility, representation,and influence