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Price Elasticity of Demand
A measure of how responsive the quantity demanded of a good or service is to a change in price
% Change in Qd / % Change in Price
Formula for PED
Elastic (PED)
PED>1
Inelastic (PED)
PED<1
Unit Elastic (PED)
PED = 1
Perfectly elastic (PED)
PED = infinite
Perfectly inelastic (PED)
PED = 0
Relatively elastic demand

Relatively inelastic demand

Perfect elastic demand

Perfectly inelastic demand

Equation for total revenue
price x quantity
Total revenue
Amount of money a firm earns for selling goods or services (Not profit)
Importance of PED for FIRMS
Firms can know if a change in price will help or harm them
YED/Income elasticity of demand
Measure of how responsive the quantity demanded of a good or service is to a change in consumers income
% Change in Qd / % change in income
Formula for YED
Elasticity of Demand: Normal Goods
always positive (-/- or +/+)
Elasticity of Demand: Inferior Goods
always negative (-/+ or +/-)
Elasticity of Demand: Necessities
Inelastic (Always needed)
Price Elasticity of Supply (PES)
Measure of how responsive the quantity supplied of a good or service is to a change in price
% Change in Sd / % Change in P
Formula for PES
Elastic (PES)
PES > 1
Inelastic (PES)
PES < 1
Unit Elastic (PES)
PES = 1
Perfectly Elastic (PES)
PES = Infinite
Pefectly inelastic (PES)
PES = 0
Relatively Elastic Supply

Relatively inelastic supply

Perfectly Elastic Supply

Perfectly Inelastic Supply

Determinants of price elasticity of supply: Time period - Short term
Inelastic
Determinants of price elasticity of supply: Time period - Long term
Elastic
Determinants of price elasticity of supply: Mobility of FOPs
More mobility = more elasticity
Determinants of price elasticity of supply: Unused capacity
Available idle resources vs. full capacity
Determinants of price elasticity of supply: Ability to store stock
Whether goods can be stockpiled or are perishable.
|n-o/o| x 100
percentage change
(X1 units - Price of Y1/unit before price change) - (X2 units - Price ofY2/units after price change)
Total revenue changed