Global Media Culture

What is media?

These are the forms, tools, platforms, channels by which we communicate or dissipate information and ideas. It is said to be one of the main vehicles for the rapid spread of globalization as it can be used to communicate, educate, entertain, persuade, and influence public opinion.

7 Key Aspects/Relationship of Media and Globalization

Information Dissemination, Media Convergence, Transnational Media Corporation, Cultural Exchange and Hybridization, Media Imperialism, Challenges to Local Media, Activism and Social Movements

Information dissemination

The spreading or distributing information to people, like news, research, etc. The intention is to democratize people’s access to information; meaning, making information accessible to more people rather than limiting it to powerful institutions or privileged groups.

Media Convergence

The integration of different forms/platforms of media, technologies, and content, like a smartphone that can have radio, news website, and even telephone for communication.

Classification of mediA

Old and New

one-to-many communication model

old

many-to-many communication model

new

Transnational Media Corporations

These are media companies that produce and distribute content worldwide. These can easily shape global narratives by promoting ideologies through its choice of stories, language, and framing.

Cultural Exchange and Hybridization

Cultural exchange occurs when people encounter and share cultural ideas and practices. Cultural hybridization occurs when elements from different cultures combine to produce new cultural expressions.

Media imperialism

The unequal power and influence within the global media system, particularly when dominant countries or corporations control media production.

Challenges to Local Media

When people patronize more the other country’s art and film industry rather than their own.

Activism and Social Movements

Media allows people to raise awareness, express concerns, organize collective action, and mobilize support.

5 Characteristics of New Media

Global reach, User-generated content, Multilingual and multicultural content, Real-time communication, Global advertising and marketing

Global reach

Eliminated geographical borders so content can reach audiences internationally.

User-generated content

Ordinary users can independently create and share content which bypass traditional gatekeepers.

Multilingual and multicultural content

Allows people to access content from many cultures, and promote understanding about their culture.

Real-time communication

People can communicate almost immediately across distances through video calls and instant messaging.

 Global advertising and marketing

Businesses can promote products to international audiences through social media.

Roles of International Mass Media in Enhancing Globalization

Dissemination of information, Bridging geographical divides, Cultural exchange and hybridization, Global News Networks, Transnational Media corporations, Global marketing and advertising