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tendency to perceive some parts of sensory data and ignore others
Perceptual Set
originate within the individual and affect how they perceive the word
Internal Factors
Past experiences shape our expectations and influence how we perceive and interpret new stimuli from our environment
Experiences
What we expect to see or experience can influence what we actually perceive
Expectations
How we are feeling and what we are motivated by impact our perception
Motivations/Emotions
originate outside the individual and affect how they perceive sensory
External Factors
The circumstances, setting, or surrounding details impact the perception of stimuli
Context
Our cultural background and social norms affect perception
Cultural Influences
The environment around us impacts how we perceive stimulus in that particular environment
Environmental Cues
emphasize the human tendency to perceive patterns and objects as complete and organized rather than as separate components
Gestalt Principles
states that people automatically separate visual elements into the "figure" (the main object of focus) and the "ground" (the background)
Figure-Ground
Elements that are close to each other tend to be perceived as a group
Proximity
Objects that are similar in appearance are more likely to be perceived as belonging together
Similarity
People tend to perceive continuous lines and patterns, even if they are interrupted
Continuity
The principle of closure suggests that people tend to fill in missing parts of an incomplete shape to see it as a whole
Closure
when we perceive an object as unchanging even if the retinal image changes
Perceptual Constancy
the object as it exists in your retina
Proximal Stimulus
the object as it exists in the world
Distal Stimulus
when the perceived size of the object remains the same even though size/distance changes in your retina
Size Constancy
when shape remains the same as retinal image changes
Shape Constancy
when the brightness/color of the object remains the same, even though the retinal image changes
Brightness Constancy
process of understanding how far away an object is
Depth Perception
the act of our eyes keeping an object in center of retinal field to maintain focus
Convergence
discrepancy between each eye's views
Retinal Disparity
parallel lines converge as they get further away (gives experience of distance)
Linear Perspective
objects that are smaller will appear further away
Relative Size
we perceive higher in our vision field as farther away
Relative Height
objects closer to horizon appear to be more distant
Location in Picture Plane
can give a 2-D picture 3-D characteristics
Light/Shadow
when an object is in front of another, we understand it is closer
Interposition
patterns look denser as they get farther away
Texture Gradient
smog, dust, and haze add to the apparent distance of object
Aerial Perspective
objects that are closer appear to rush by and objects that are further appear to move slower
Relative Motion/Motion Parallax
all the mental activities associated with thinking, knowing, remembering, and communicating (uses thoughts and memories)
Cognition
a mental grouping of similar objects, events, ideas, or people
Concepts
mental image of a best example of a category
Prototype
ability to produce new/valuable ideas (creative people are risk-takers, imaginative, and highly motivated)
Creativity
when we put difficult tasks aside for later and we are able to process it better later on
Incubation
ability to generate different and more solutions
Divergent Thinking
narrowing down from given choices to one option
Convergent Thinking
breaking down large concepts into smaller ones
Analysis
combining separate concepts into one big idea
Synthesis
going from tasks/observations to general principles
Inductive Thought
going from general principles to specific situations
Deductive Thought
set formulas (takes more time but is mostly correct)
Algorithms
mental shortcuts (takes less time but is prone to errors)
Heuristics
sudden realization of a problem's solution (aha moment)
Insight
tendency to search for info that supports our beliefs and to ignore evidence that doesn't support us
Confirmation Bias
the inability to see a problem from a fresh perspective that may help solve it
Fixation
a tendency to view a problem in one set way
Mental Set
the inability to see alternate uses or functions for objects
Functional Fixedness
when we make a choice based on what seems to be the best or most correct answer
Representativeness Heuristic
when we estimate the likelihood of an event or make a selection based on the first instance that comes to mind
Availability Heuristic
overinflated sense of our abilities
Overconfidence
when we hold on to beliefs even after they have been refuted
Belief Perseverance
the way information is presented can alter how people perceive it
Framing
thinking we would have foreseen something after knowing the outcome
Hindsight Bias