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Categorical variables
where the different possible values that the variable can take are “unordered” (not numbers)
Measure of central tendency for categorical variables
Mode
Ordinal variables
where the different possible values that the variable can take are ordered (whole numbers)
the difference between 1st and 2nd place may not be the same as that between 3rd and 4th, etc
Measure of central tendency for ordinal variables
Median
Continuous variables
numeric data (can have decimals)
difference between 1st and 2nd place is the same as that between 3rd and 4th, etc
Ratio data
If the number 0 indicates the absence of the quantity under consideration
e.g., Money, Time to travel a distance
Interval data
If the number 0 does not indicate absence
e.g. temperature
Usual measure of central tendency for continuous variables
mean
If the distribution is asymmetric (skewed data), If histograms reveal outliers
When would you use the median as a measure of central tendency for continuous variables?
Mode
Most common element
Median
The score that lies in the middle of the sample, which therefore has an equal number of scores higher and lower than it
Mean
The average
Disadvantages of the mode
Can have more than one mode
May not be representative of your data
Advantages of the median
Unaffected by outlier scores
Unaffected by skewed distributions
Disadvantages of the median
Can fluctuate across samples
Less helpful with parametric statistics
Advantages of the mean
Represents the whole sample
Resistant to differences across samples
Disadvantages of the mean
Very influenced by extreme/ outlier scores
Dispersal
spread/ variability of the data
Measures of dispersal
Range
Boxplots
Inter quartile range
Inter quartile range (IQR)
difference between the 25th and 75th percentiles of the data
Outliers
1.5 x IQR
Reducing dispersion of data into single values
Variance
Standard deviation
Standard error
Variance
subtract each score from the mean
square them
add them up
divide by the number of scores minus 1
Standard deviation
Typical range of dispersion around the data
Calculating standard deviation
Calculate variance
Square root variance
Standard error
Find standard deviation
divide by the square root of the sample size
When to use standard error
samples taken from wider populations
What does standard error tell us
smaller samples are penalised, i.e. larger samples will return smaller values
give you a sense of how confident you are of what the mean is
Population
What you want to generalise to from your sample
Sampling distribution
given the sample mean/ standard deviation, what range of values might the unmeasured population fall into
Calculating sampling distribution
calculating the mean of each sample and examining the distribution
Central limit theorem
if you have a sample size of 30 or more, then the sampling distribution is always ‘normally distributed’, even if the population distribution is not
Normal distribution
bell shaped curve
symmetric figure
mean and median at around the same point
Confidence intervals
how confident you can be that if you collected a sample again it would fall within the intervals
Commonly report 95% confidence = 95% sure the mean would fall within these values if we collected a sample again
1 standard deviation
Either side of the mean captures 68% of the population
1.96 standard deviation
captures around 95% of the population '
commonly the point we state the data is unlikely to have come from the sample
Z scores
tells you how many standard deviations a raw set of data is above or below the normal distribution
Random sampling
every member of the population should have an equal chance of becoming part of the sample
Opportunity samples
e.g. an advert is put up, the type of people that respond to adverts may not be representative of the whole population
Why larger samples are better
give us more confidence in generalising our sample mean to the population mean
more likely to lie close to the population mean
Standard normal distribution (Z)
Converts any normal distribution into a scale with a mean of 0 and a standard deviation of 1
Parametric analysis
assumes data fits a specific probability distribution (a normal distribution)
Why use Z scores
allow you to compare data points from different datasets by standardising the values
useful when the datasets have different scales or units
Calculating Z scores (population)
X (raw score) - μ (population mean)
divided by σ (population standard deviation)
Calculating Z scores (sample)
X (raw score) - x̄ (sample mean)
divided by S (sample standard deviation)