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Logos
logical argument; an appeal to logic or reason
Pathos
n appeal to the emotions of your audience, to make your listeners feel something specific.
Ethos
appeals based on the reliability, credibility, or expertise of the writer
rhetorical question
A question asked to make a point, persuade an audience, or prompt reflection rather than to get a direct answer.
hypophora
When a speaker asks a question and immediately answers it themselves.
Description and Imagery
Used to move an argument from an abstract concept to a vivid, emotional, easier to understand concept. visualize the topic as a whole instead of trying to grasp ideas from basic facts
Parallel structures
using the same grammatical pattern for ideas in a sentence or list.
Metaphor
comparison between two unlike things not using like or as
Simile
comparison using the words like or as
The ‘rule of three’
a communication, writing, and storytelling principle that grouping things in sets of three is more effective, satisfying, and memorable than other numbers
Anaphora
repetition of a word or expression at the BEGINNING of phrases, clauses, sentences, or verses for rhetorical or poetic effect
Epistrophe
When you repeat the same word or group of words at the END of successive sentences, clauses, or lines
Anadiplosis
rhetorical device where the last word or phrase of one clause, sentence, or line is repeated at the beginning of the next
Hyperbole
Language that describes something as better or worse than it really is
Anecdote
a brief, engaging story about a real-life incident or person, usually told to illustrate a specific point, entertain an audience, or add a human element
Downplaying and understating
when you make a big problem, feeling, or success sound very small and unimportant.
Distinction
act of recognizing a difference between things, a defining characteristic, or a mark of honor and or high excellence.
Antithesis
the exact opposite of something or a literary device that places two contrasting, parallel ideas side-by-side to create a sharp contrast