Production of Print and Radio Development Communication Materials (Modules 7-14)

Vocabulary practice flashcards covering radio characteristics, studio equipment, scriptwriting rules, vocal delivery, interviewing forms, radio spots, and magazine production.

Signposting

The practice of indicating the shape or structure of a radio presentation through the deliberate use of music and sound effects.

Fade In

A music application technique in radio that starts music from zero volume and gradually brings it up to the desired level.

Fade Out

A music application technique that gradually brings down music from an existing level to complete silence.

Fade Down

A music application technique that reduces the volume of music from a certain level to a lower optimum level.

Fade Under

A music application technique that brings down the loudness of music so it plays as background beneath spoken dialogue.

Sustain

Keeping a constant, unchanging volume level of music over a specified duration during a broadcast show.

Cross Fade

A technique where one piece of music is brought down simultaneously while a second piece of music is faded up.

Sneak In

Introducing music slowly under dialogue or speech so quietly that it is practically unnoticed by listeners while enhancing mood.

Sneak Out

Fading out a piece of background music gradually when it is no longer relevant, without listeners noticing its removal.

Segue

Playing a succeeding piece of music immediately after the final note of the previous piece with no intervening gap.

Broadcast Console

The central equipment unit of a radio station used to mix diverse sound inputs and amplify audio frequency currents to desired levels.

Bulk Eraser (Demagnetizer)

A specialized piece of broadcast hardware designed to completely wipe and erase old audio recordings from magnetic tapes.

Digital Radio

Broadcasting technology that processes sounds into patterns of numbers or digits to provide CD-quality audio and interference-free reception.

Rundown Sheet

A production document for a radio episode that allocates a specific number of minutes and seconds to each segment and item.

Cold Cuts Taping

The initial production stage focused exclusively on recording the speech and dialogue of the announcer and voice talents without music or effects.

Mixing

The radio production step where recorded dialogue tracks are blended, volume-balanced, and combined with music and sound effects.

Pretesting

Testing prerecorded informational and promotional broadcast materials on sample target audience groups prior to widespread airing.

Radio Script

A written blueprint containing spoken dialogue as well as exact technical directions for music, voicing, and sound effects.

Continuities

Scripted spoken lines and narrations designed to establish smooth transitions between different segments or topics of a radio show.

Sibilants

Consonant sounds such as 's', 'z', 'ch', 'j', and 'zh' that produce whistling or hissing noises on microphone and can distract listeners.

Popping Sounds

Plosive speech sounds containing 'b' and 'p' consonants that release strong bursts of air easily picked up by broadcast microphones.

Inflection

Varying voice pitch between low and high registers during delivery to convey nuance and emotion while avoiding monotony.

Ad-libbing

Delivering spontaneous, unscripted speech with ease and authority, requiring mental agility and thorough subject knowledge.

Moderator

A broadcast performer who paces panel discussions, introduces participants, poses questions, and clarifies distinct viewpoints.

Man-on-the-Street (MOS) Interview

A broadcast interview format conducted among everyday members of the public to gather general community opinions on an issue.

Serial Interview

An extended interview format that breaks a broad topic down into multiple smaller segments aired over a series of broadcast episodes.

Radio Spot (Plug)

A short, concise broadcast item lasting 15 to 60 seconds crafted to convey quick information, instruction, or inspiration.

Motivated Sequence

A message-structuring format for radio spots consisting of five stages: Attention, Need, Satisfaction, Visualization, and Action.

Ethos

A rhetorical appeal in message design centered on establishing the credibility, trust, and authoritative character of the source.

Pathos

A persuasive technique that appeals directly to listener emotions such as love, humor, fear, empathy, or excitement.

Logos

A persuasive appeal grounded in logic, rationale, clear evidence, and reasoned intellectual arguments.

Vox Pop

A brief recorded soundbite of a regular citizen expressing a personal opinion on a public topic or issue.

Radio Magazine

A multifaceted radio program format that presents a variety of distinct topics, formats, and segments united by a regular host and linking narration.

Signature Tune

Distinctive theme music that establishes program identity, commonly utilized as background bed, segment transition, and gap filler.