Business Communication

1.1 Explain the importance of establishing credibility for business communications.​ 1.2 Describe how competence, caring, and character affect your credibility as a communicator.​ 1.3 Define and explain business ethics, corporate values, and personal values.​ 1.4 Explain the FAIR approach to ethical business communications.​

Creditability

1. reputation for being trustworthy.

2. The degree to which others believe or trust in you.

3. Business communications occur in the context of working relationships, all of which depend on trust

What should you do when communicating?

Operate from a position of credibility or trust

Gain trust or credibility from colleagues, clients, and customers, and other contacts

Trust in businesses and who doesn’t trust them?

Public and employees

In the Post-Trust Era, how does the public and employees view businesses?

The public overwhelmingly views businesses as operatingagainst the public’s best interests

Most employees view their leaders and colleagues with skepticism

What are the 3 support structures or legs of Credibility

Competence, Caring, Character

What is the role of Competence in establishing credibility?

It is the knowledge and skills needed:

Accomplish business tasks

Approach business problems

Get a job done

What will most people judge you on

Most people will judge your competence based on your track record of success and achievement

How Do You Establish Competence?​

Through study, observation, and practice plus work experiences

In the ways you communicate with others

Focus on ____ and Emphasis on _____

Action, Results

Caring

Building positive relationships and cultivating community

Understanding the interests of others

Giving to others and showing generosity

Building Relationships and Cultivating a Sense ofCommunity - Communicate using a “__” and “___” orientation

We, you

Engenders trust and helps find mutually beneficial solutions

Understanding the Interests of Others, To gain credibility, show that you care for the needs of others, Connect with others to gain trust

• Understand others’ needs, wants, opinions, feelings, and aspirations.​

• Develop an other-orientation.​

Giving to Others and Showing Generosity​

Being a giver opens up opportunities

Companies with higher percentages of ______have higher profitability, higher productivity, higher customer satisfaction, and lower turnover

givers

What is the role of Character in business?

Staying true to commitments made to stakeholders

Adhering to high moral and ethical values

Central to creating trust

What are the top 3 things to determine trust in individuals in the work place?

Honesty, ethical behavior, exchanges information willingly

What are Business Ethics?

The commonly accepted beliefs and principles in the business community for acceptable behavior

What are some other Business Ethics?

Adhering to laws

Safeguarding confidential or proprietary information

Avoiding conflicts of interest and misuse of company assets

Refraining from accepting or providing inappropriate gifts, gratuities, and entertainment

Being Transparent

What are the 6 trust building behaviors?

Extending trust

Sharing information

telling it straight

Providing opportunities

Admitting mistakes

Setting a good example by following rules

Most organizations create a code of _____ or code of _____to state their most important values and norms of conduct.​

conduct, ethics

What are corporate values:

Stated and lived values of a company

Personal values

values that individuals prioritize and adhere to.

what are the 3 things for Open and honest communication?

1. Avoiding open and honest communication of business problems dooms a business to poor financial performance.​

   1. Dishonesty is among the primary reasons for lower employee morale.​

2. Dishonesty can be reason for dismissal.​

A Stakeholder View of Accountability 1. Implies an obligation to meet the _____ and _____ of others

needs, wants

A Stakeholder View of Accountability - 2. Involves an enlarged vision of those affected by your _____ _____

business activities

A Stakeholder View of Accountability - 3. Takes a ______ view that includes all groups of society affected by your business

stakeholder

The FAIR test provides 4 things 1. is Provide the ____

facts

The FAIR test provides 4 things - 2. Granted access to your _____, reasoning, and _____

motives, information

The FAIR test provides 4 things. 3. Examine impacts on _______

stakeholders

The FAIR test provides 4 things- 4. show ______

respect