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Last updated 11:40 PM on 10/18/26
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63 Terms

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Inductive approach

starts with an observation and generates an abstract theory or explanation from a social phenomenon (specific —> general)

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When did experiments begin in the social sciences?

Late 1800’s

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Hawthorne Effect

Researchers concluded that workers modified their behavior simply because they were aware of being watched, studied, and given special attention

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Hawthorne Experiments

  • ran between 1924 to 1932 at the Hawthorne Plant in Ciscero, Il. Fundamentally influenced management theories

  • Three main experiments

    • Illumination studies (1924-1927): tested whether better or worse lighting changed worker out put

    • Work structure experiments (1927-132): relay assembled studies, bank wiring observations, women’s workers interviews


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deductive approach

start with abstract theory for social phenomena, then test an empirical hypothesis derived from that theory (general —> specific)

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what is a theory?

a general argument of how things work

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most theories are what?

testable/falsifiable, generalizable, probabilistic

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Hypothesis

a hypothesis is a logical, testable claim about the expected relationship between two concepts or variables

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variable

a variable is anything that takes on different values, something that can be measured

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independent variable (IV)

the hypothesized cause of variation in a dependent variable (the cause)

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dependent variable

the hypothesized effect of variation in an independent variable (the outcome)

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casual relationship

a change in one thing leads to some change in another

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spuriousness

when two variables appear related but tare actually the result of a third variable

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confounding variable

a third variable that makes two concepts appear linked even when they are not

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factorial designs

involve the manipulation of multiple independent variables at the same time

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What are conditions in an experiment?

Conditions reflect different levels of the independent variable, or different treatments

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concept

an abstract idea that can be named, defined, and measured in some way

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conceptualization

precisely defining abstract terms and concepts and turning them into specific variables

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operationalization

identifying how a variable or concept will be manipulated or measured

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Doob and Gross (1968)


  • question: how does status of a person impact how others respond to their frustrating behavior?

  • Hypothesis: people will act more aggressively in response to their frustrating behaviors of low - vs- high status other

  • Independent variable: (vehicle) status, high status vehicle vs low status vehicle

  • Dependent variable: honking

  • Findings: 84% honked at low status, 50% at high status car, men honked more often


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Cornell et al. (2007)

  • example of 2 × 2 factorial design

  • Manipulates both gender and parental status of fake job applicants


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Willer et al. (2013)

  • looked at the relationship between masculinity threat and testosterone levels on support for President Bush

  • Foundation that men with naturally high basal testosterone levels felt more masculinity threat and had more support for President Bush


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random assignment

helps to eliminate or reduce the possible impact of potential confounding variable

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law of large numers

potential confounds will begin to balance out between groups as the size of the groups increase

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between-subjects design

participants are randomly exposed to only one study condition

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within-subjects design

participants are exposed to more than one of the study conditions

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Strengths of between-subjects

  • reduced risk of carry-over and demand effects

  • offers a more conservative test of hypothesis


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weaknesses of between-subjects

  • requires larger sample size

  • may reduce external validity


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strengths of within-subjects

  • more economical because participants provide data on all measures

  • may provide better external validity


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weaknesses of within-subjects

higher risk of carry-over and demand effects

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mediating varibale

a variable that explains why or how an IV causes a change in a DV

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moderating varible

a variable that explains for whom or under what conditions an IV and DV

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validity

how “accurate” a study is

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three types of validity

internal, external, construct

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Internal validity

eliminates or reduced the impact of compound variables, less question in the IV causing change in the DV

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external validity

how generalizable are the results of the study

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representativeness

how representative of the population is the sample being studied?

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realness

to what extent does the study reflect the “real” world"?

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mundane realism

how similar are the participants and study situations are to those the researcher wants to generalize to

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construct validity

have concepts been operationalized in ways that will capture them accurately?

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face validity

subjective assessment of whether a manipulation or measurement appears to capture a concept

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reliability

how consistent is your measurement of manipulation

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lab experiments strengths

  • Maximum control over environment and measurements

  • Standardized procedures increase potential for replication and reliability

  • Can create more elaborate procedures to test more abstract theories and complex process

  • Can collect certain types of measures not possible or difficult in other design (e.g., biomarkers, behavior)


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lab experiments weaknesses

  • Samples are often less representative and smaller 

  • Artificial environment does not necessarily reflect the “real” world

  • may elicit stronger demand effects


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survey experiments

an experiment embedded in a survey

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  • Lab experiments


  • Most heavily controlled form of experimental design

  • Often use non-random samples

  • May involve the use of confederates


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survey strengths

  • Larger and more diverse samples that may be more representative of the population of interest 

  • Can manipulate a significant number of independent variables (e.g., conjoint)


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Asch conformity experiments

  • Method: confederates and one participant, had to choose which line matched the one presented

  • Had confederates say the wrong one to see if participants conformed or not

  • findings : roughly one-third of participants conformed to the groups response, presence of a “true partner” decreased conformity


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Pager (2003)

  • research question: how does a criminal record impact callback rates for black and white job seekers?

  • Had three hypotheses: criminal record will/will not significantly decrease callback rates for Black applicants/ will equally decrease callback rates for Black and White applicants

  • Independent variable (s): criminal record and race

  • Dependent variable: percent of applicants that received callbacks from employers

  • Presented both white applicants (one with a criminal record and one without) in one group and did the same for the Black applicants

  • Findings: having a criminal record negatively affected callback rates for Black and White applicants, even with a criminal record White applicants still received more callbacks than Black applicants with criminal records


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survey weaknesses

  • Less control over participants environment

  • The salience and effect of a manipulation may be weaker 

  • Often rely on self-report measure, which might not capture actual behaviors


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field experiments

an experiment that takes place in the “real” world of a natural environment

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What type of experiment was the Asch conformity experiements?

Lab experiment

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What type of experiment was Pedulla and Thebaud’s Work Family Ideals?

Survey experiment

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  • Work family ideals


  • Pedulla and Thebaud (2015)

  • Used a between subjects design with three conditions (high constraint, medium constraint, low constraint)

  • Used relationship options on survey as manipulation, showing different ones based on condition

  • Found that men and women preferred egalitarian structure when available, presence of supportive policies sig. increased % of women who chose egalitarian but not men


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audit atudies

a type of field study that is used to asses levels of discrimination in hiring, housing, admissions, etc

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field experiments strengths

  • Increased confidence in the generalizability of the findings 

  • Good at testing more applied questions or testing success of interventions, not as much for testing abstract theories 

  • Potentially lower risk of demand effects, especially when using double-blind design


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field experiments weaknesses

  • Less control over environment = higher risk of confounding variable impacting results

  • It may be challenging to ensure to consistent exposure to the treatment

  • Samples are not always random

  • Can be challenging to replicate

  • Additional ethical considerations to account for (e.g. access to medicine)


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attribution theory

explains how people interpret the causes of behavior and events, distinguishing between internal (dispositional) and external (situational) factors

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genetic essentialism

is the belief that genetic factors are the primary determinants of human behavior, identity, and social characteristics, often leading to misconceptions about the nature of these traits

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Direct treatments

The manipulation or intervention is what it appears to be the participant, participant is likely aware of what they are being “exposed” to

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Indirect treatments

The manipulation or intervention is not clear or apparent to participants. Purpose is to ‘prime’ something through a task that seems unrelated to the DV


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Phelan (2003)

  • research question: if a stigmatized character is attributed to genetic factors (as would occur increasingly with increased geneticization), how are peoples reactions affected?

  • Hypotheses: 1. Attribution Theory: geneticization of a condition will results in lower levels of stigma. Stigma operationalized through blame, anger, punishment (negative), sympathy, helping (positive). 2. Genetic Essentialism: geneticization of a condition will result in higher levels of stigma. Stigma operationalized through beliefs, perceived differences, persistence, dangerousness, risk to family members; behavioral consequences:social distance, reproductive restriction.

  • Phelan claims it’s possible for both these theories to be correct