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Classical Conditioning
A learning mechanism in which an organism learns that one event predicts another, associating an environmental stimulus with an involuntary reflexive response without having control over the outcome. (When X happens, Y will happen)
Electrical charges inside/outside of a neuron at rest
The inside is more negatively charged than the outside
Neurological Basis of Split-Brain Findings
Driven by two main factors:
Contralateral Visual Processing: The right visual field connects to the left hemisphere, while the left visual field connects to the right hemisphere. Without an intact corpus callosum, these hemispheres cannot share information.
Hemispheric Specialization:
Left Hemisphere: Controls most of (but not ALL) speech/language. Also controls the right hand. It processes the right visual field, allowing the patient to say what they see.
Right Hemisphere: Controls most of (but not ALL) spatial skills. Also controls the left hand. It processes the left visual field, allowing the patient to draw or point to what they see, even if they can't speak it.
role of a neurons membrane in action potential
The neuron's membrane plays a crucial role in generating action potentials by regulating ion exchange. When depolarization occurs, sodium channels open, leading to an influx of sodium ions, followed by potassium channels opening to restore the resting membrane potential.
sensory neurons
They detect stimuli from the internal or external environment (such as light, sound, heat, pressure, or chemical odors) and send that information toward the Central Nervous System (CNS) (the brain and spinal cord).
Somatosensory Neurons
A specialized subset of sensory neurons dedicated to the somatosensory system. They handle conscious perception of touch, pressure, vibration, pain, temperature, and body position (proprioception) coming from the skin, muscles, and joints.
Interneurons
They are found entirely within the CNS (the brain and spinal cord). They act as middlemen or integrators that connect sensory neurons to motor neurons (or to other interneurons)
Motor Neurons
They carry command signals away from the CNS to effector organs—such as muscles, glands, and organs—to trigger an action or movement (like pulling your hand away from a hot surface)
action potential

Classical vs. Operant Conditioning (Control & Expectation)
Classical Conditioning: The organism has no control over the outcome and only learns to predict associations between events ("When X happens, Y will happen"). Operant Conditioning: The organism has control over its behavior and learns that its action produces a consequence ("If I do X, Y will happen").
stereoscopic vision
The three-dimensional perception of depth and spatial relationships created by the brain fusing two slightly different 2D images from each eye (retinal disparity) into a single 3D image
Basic Principles of Perception
Perceiving objects requires the organization of visual information. Illusions help us understand how the brain organizes information
Absolute threshold examples
Vision: The faintest light visible in complete darkness, such as a single candle flame seen from up to 30 miles away on a clear, dark night. Hearing: The quietest audible sound in a silent environment, like the ticking of a wristwatch from 20 feet away.
Cerebral Cortex: Hemispheres & Crossover
The cortex is split into two hemispheres. Information crosses over so that the left hemisphere controls the right side of the body and vice versa.
fMRI Pros and Cons
Pros: Safe and non-invasive (nearly anyone can participate).
Cons: Computationally intensive (storage and compute), expensive ($600/hour + compute costs), and provides only correlational evidence
EEG Pros and Cons
Pros: Safe, non-invasive (nearly anyone can participate), and inexpensive (~$30k–$65k).
Cons: Unclear exactly which specific brain region is responsible for the electrical activity (no pictures)
Ways to measure brain function
Electroencephalogram (EEG), Functional magnetic resonance imaging (fMRI), Transcranial Magnetic Stimulation (TMS)
Schizophrenia drugs
Antagonists that block dopamine from binding to postsynaptic receptors. Used to treat schizophrenia. They have the opposite effect of L-DOPA, and so these drugs can cause involuntary muscle movements
Naloxone (Narcan)
An antagonist used to reverse opioid overdoses. It sits on opioid receptors and blocks heroin or fentanyl from activating them.
Agonist Drug Examples (SSRIs vs. Heroin)
SSRIs: Block reuptake to increase available serotonin in the synapse. Heroin: Mimics natural endorphins at opioid receptors to produce pain relief and euphoria.
Psychoactive Drugs
Chemical substances that alter brain function and behavior by interfering with how neurons communicate with each other across synapses.
Stimulants
Psychoactive drugs that increase neural activity and speed up body functions. (e.g., caffeine, nicotine)
Depressants
Psychoactive drugs that reduce neural activity and slow down body functions. (e.g., alcohol, Xanax)
autoreceptors
Specialized receptor proteins located on the presynaptic (sending) neuron that detect released neurotransmitters to regulate and suppress further release.
Reuptake, enzyme deactivation, auto-reception
Ways to terminate a neurotransmitters influence
Synaptic transmission
The biological process by which a neuron communicates with a target cell across a synapse by releasing chemical messengers (neurotransmitters) that bind to receptor sites on the receiving neuron, muscle, or gland, before the signal is terminated via reuptake, enzymatic degradation, or diffusion
Postsynaptic sensitivity in LTP
As a result of LTP, the postsynaptic neuron becomes more sensitive to glutamate, making it much easier for the presynaptic neuron to activate it in the future. ("cells that fire together, wire together")
Neural Networks
Networks of interconnected neurons that develop and strengthen through repeated firing and communication.
Types of neuron communication
Action Potentials: Electrical signals (within a neuron). Neurotransmitters: Chemical signals (between neurons)
Four main structural regions of a neuron
Dendrites, cell body, axon, and terminal buttons
Sensory, somatosensory, motor, and interneurons
four main functional types of neurons
strength of a signal
Determines firing frequency of action potential. Weak stimulus = less frequent action potentials. Strong stimulus = more frequent action potentials.
early attentional filter
the human brain screens and blocks out most incoming sensory information before it is analyzed for meaning
signal transmission
the electrochemical process by which neurons communicate with one another to process information, generate mental states, and drive behavior
example of transduction
Physical sound waves bend microscopic hair cells in the inner ear, converting mechanical vibrations into electrical signals the brain interprets as sound.
Synaptic Plasticity
The ability of synapses to strengthen or weaken over time, which is essential for learning and memory formation in the brain.
types of binocular depth cues
retinal disparity, convergence
types of monocular depth cues
occlusion, relative size, linear perspective
Types of learning
Nonassociative, Associative, Social.
Types of nonassociative learning
habituation, sensitization
Types of associative learning
classical conditioning, operant conditioning
Qualitative differences
variations based on the distinct type, category, or essential quality of a stimulus rather than its numerical amount. This kind of information describes what kind of feature is present by identifying separate, non-overlapping categories.
Types of selective attention
Inattentional blindness, Change blindness, Stroop effect (failure of selective attention)
Examples of qualitative differences
Red light vs green light, Salty vs sweet, Different receptors
Quantitative differences
variations based strictly on the amount, degree, or magnitude of a stimulus rather than its category. This type of information measures how much of a feature is present along a continuous or numerical scale.
Examples of quantitative differences
Brightness of the light, Relative saltiness/sweetness, Frequency of action potentials
foreground
the part of a perceptual experience, attention, or mental model that receives active, conscious focus
background
the part of a perceptual experience or mental model that remains in the periphery, often not receiving focused attention.
boundry allocation
the cognitive process by which the brain decides which side of a visual edge belongs to an object in the foreground and which side belongs to the background
co-activation
the simultaneous firing or activation of two or more neurons or neural networks.
excitatory signals
electrochemical messages that increase the likelihood that a receiving neuron will fire an action potential and pass the signal along
Inhibitory signals
electrochemical messages that decrease the likelihood that a receiving neuron will fire an action potential, thus inhibiting the signal transmission.
Endogenous
Made ("manufactured") right inside your own body and cells.
Common Neurotransmitters
Serotonin, dopamine, glutamate
serotonin psychological functions
is a neurotransmitter that contributes to feelings of well-being and happiness, regulating mood, appetite, and sleep/dreaming, and impulsiveness.
dopamine psychological functions
is a neurotransmitter that plays key roles in reward, motivation, pleasure, and motor control. It helps regulate emotional responses and is involved in the reinforcement of behaviors. Drives the desire or craving (wanting) for a reward rather than the actual pleasure or enjoyment (liking) experienced when receiving it.
glutamate
is the most abundant excitatory neurotransmitter in the brain, playing a crucial role in synaptic plasticity, learning, and memory.
labled neuron

Classical Conditioning (Real-World Example)
Experiencing sudden nausea at the smell of seafood after previously getting food poisoning from eating contaminated shrimp.
Unconditioned Stimulus (US)
An environmental event or trigger that naturally, automatically, and reflexively elicits a physiological or emotional response without any prior training.
Unconditioned Stimulus (US) (Real-World Example)
A sudden, startling blast of thunder or the presentation of appetizing food to an individual who has not eaten.
Unconditioned Response (UR)
An unlearned, automatic, and natural reaction triggered directly by an unconditioned stimulus.
Unconditioned Response (UR) (Real-World Example)
Jumping and crying in shock from an unexpectedly loud bang, or salivating upon tasting food.
Conditioned Stimulus (CS)
A previously neutral stimulus that, after repeated association with an unconditioned stimulus, comes to evoke a reflexive reaction on its own.
Conditioned Stimulus (CS) (Real-World Example)
The specific whirring noise of a dentist's drill, which elicits apprehension only after prior associations with painful dental work.
Conditioned Response (CR)
An acquired, learned emotional or physiological reaction elicited by a conditioned stimulus following classical conditioning.
Conditioned Response (CR) (Real-World Example)
Experiencing a spike in heart rate and sweating solely upon hearing the noise of a dental drill.
Little Albert Study (Key Finding)
Demonstrated that emotional reactions, specifically fear, can be acquired through classical conditioning by repeatedly pairing a neutral object with an aversive unconditioned loud noise.
Little Albert Study (Stimulus-Response Breakdown)
The unconditioned stimulus was a loud noise, the unconditioned response was fear and crying, the conditioned stimulus became the white rat, and the conditioned response was crying at the white rat.
Operant Conditioning
A type of associative learning in which an organism learns to link a voluntary behavior to its consequence (if I do X, Y will happen), modifying the behavior's future likelihood—making it more frequent through reinforcement or less frequent through punishment.
Operant Conditioning (Real-World Example)
A student studying consistently each evening because good study habits reliably result in high exam grades.
Classical vs. Operant Conditioning (Control Over Behavior)
In classical conditioning, the organism has no control over events and forms conditioned responses; in operant conditioning, the organism controls its voluntary actions to produce outcomes.
Skinner Box
An operant conditioning chamber featuring a lever and a food dispenser, created by B. F. Skinner to systematically measure voluntary behavior and reinforcement schedules.
"Positive" vs. "Negative" in Operant Conditioning
These terms do not signify good or bad; positive denotes the addition or presentation of a stimulus, whereas negative denotes the subtraction or removal of a stimulus.
Reinforcement
Any consequence following a behavior that increases the probability and future frequency of that behavior being repeated.
Positive Reinforcement
The presentation (addition) of a desirable or pleasant stimulus following a behavior to strengthen and increase that behavior.
Positive Reinforcement (Real-World Examples)
Earning money for receiving top grades, getting verbal praise for extra effort, or a child gaining attention by acting out.
Negative Reinforcement
The removal (subtraction) of an aversive or unpleasant stimulus following a behavior to strengthen and increase that behavior.
Negative Reinforcement (Real-World Examples)
Buckling a seatbelt to silence an annoying warning chime, picking up a crying infant to halt the crying, or turning in coursework early to avoid reminder emails.
Punishment
Any consequence following a behavior that decreases the probability and future frequency of that behavior being repeated.
Positive Punishment
The presentation (addition) of an unpleasant or aversive stimulus following a behavior to weaken and decrease that behavior.
Positive Punishment (Real-World Examples)
Receiving a speeding ticket for driving excessively fast, or getting a parking ticket for parking in a faculty spot.
Negative Punishment
The removal (subtraction) of a desirable or pleasant stimulus following a behavior to weaken and decrease that behavior.
Negative Punishment (Real-World Examples)
Losing driving privileges for bringing home poor grades, or forfeiting points on an assignment for violating exam rules.
Negative Reinforcement vs. Negative Punishment (Shared Mechanism)
Both conditioning procedures involve the removal (subtraction) of a stimulus, but negative reinforcement increases a behavior while negative punishment decreases a behavior.
Social Learning
The process of acquiring or altering behaviors, attitudes, or emotional reactions through observing, modeling, or receiving verbal communication from others. It relies on internal cognitive processes (attention, retention, reproduction, and motivation) rather than direct personal experience or conditioning alone.
Social Learning (Real-World Example)
A child learning to avoid certain insects after observing a parent display intense panic and avoidance around them.
Observational Learning
A branch of social learning whereby an organism acquires or alters a behavior solely by watching someone else carry it out. Types include: modeling, vicarious learning
Observational Learning (Real-World Example)
An apprentice carpenter learning how to operate a specialized tool by watching an experienced mentor use it.
Bobo Doll Experiment (Key Finding)
Demonstrated observational learning; children who watched an adult attack an inflatable doll were more than twice as likely to imitate aggressive behaviors toward the doll.
Modeling
The cognitive and behavioral process of directly imitating actions and behaviors that were witnessed in another person. Works best when the person is attractive, high status, and somewhat similar to ourselves. Type of observational learning
Characteristics of Effective Models
Imitation occurs most readily when the observed model is perceived as attractive, holds high social status, and shares similarities with the observer.
Modeling (Real-World Example)
An adolescent taking up cigarette smoking after watching an admired movie star smoke on screen.
Vicarious Learning
Learning the likely outcomes of an action by watching whether another individual receives a reward or a punishment for performing that action. Type of observational learning
Vicarious Learning in the Bobo Doll Study
Children who observed an aggressive adult model receive rewards were significantly more aggressive toward the doll than children who saw the adult get punished.
Vicarious Learning (Real-World Example)
A driver slowing down on the highway after observing another motorist ahead get pulled over by law enforcement.
Instructed Learning
Acquiring behaviors, associations, and behavioral guidelines entirely through direct verbal communication rather than direct conditioning or observation.
Instructed Learning (Real-World Examples)
Following verbal guidance to say "please" and "thank you", learning to wash hands after being told about germs, or staying away from a stove because a parent warns it is hot.
Attention
Focusing awareness on a narrowed aspect of the environment
Posner Spatial Cueing Task
Demonstrated that presenting a valid spatial cue speeds target detection, showing that mental focus enhances sensory processing at designated locations.