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selective attention
the focusing of conscious awareness on a particular stimulus
inattentional blindness
failing to see visible objects when our attention is directed elsewhere
change blindness
failing to notice changes in the environment; a form of inattentional blindness
perceptual set
a mental predisposition to perceive one thing and not another
gestalt
an organized whole that is perceived as more than the sum of its parts.
figure-ground
the organization of the visual field into objects that stand out from their surroundings
grouping
the perceptual tendency to organize stimuli into coherent groups
depth perception
the ability to see objects in three dimensions although the images that strike the retina are two-dimensional; allows us to judge distance
visual cliff
a laboratory device for testing depth perception in infants and young animals
binocular cue
a depth cue, such as retinal disparity, that depends on the use of two eyes
convergence
A binocular cue for perceiving depth; the extent to which the eyes converge inward when looking at an object
monocular cue
a depth cue, such as interposition or linear perspective, available to either eye alone
stroboscopic movement
the brain's perception of continuous movement in a rapid series of slightly varying images; this is how we perceive motion in film and animation
phi phenomemon
an illusion of movement created when two or more adjacent lights blink on and off in quick succession
autokinetic effect
illusion, caused by very slight movements of the eye, that a stationary point of light in a dark room is moving
perceptual constancy
perceiving objects as unchanging even as illumination and retinal images change
perceptual adaptation
the ability to adjust to changed sensory input, including an artificially displaced or even inverted visual field
cognition
all the mental activities associated with thinking, knowing, remembering, and communicating
metacognition
cognition about our cognition; keeping track of and evaluating our mental processes
concept
a mental grouping of similar objects, events, ideas, or people
prototype
a mental image or best example of a category
schema
a concept or framework that organizes and interprets information
assimilate
interpreting our new experiences in terms of our existing schemas
accomodation
adapting our current understandings (schemas) to incorporate new information
functional fixedness
the tendency to think of things only in terms of their usual functions; an impediment to problem solving
creativity
the ability to produce novel and valuable ideas
convergent thinking
narrowing the available problem solutions to determine the single best solution
divergent thinking
expanding the number of possible problem solutions; creative thinking that diverges in different directions
executive functions
cognitive skills that work together, enabling us to generate, organize, plan, and implement goal-directed behavior
algorithm
a methodical, logical rule or procedure that guarantees solving a particular problem. Contrasts with speedier heuristics
heuristic
a simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but also more error-prone than algorithms
insight
a sudden and often novel realization of the solution to a problem
confirmation bias
a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence
fixation
the inability to see a problem from a new perspective, by employing a different mental set
mental set
a tendency to approach a problem in one particular way, often a way that has been successful in the past
intuition
an effortless, immediate, automatic feeling or thought, as contrasted with explicit, conscious reasoning
representativeness heuristics
judging the likelihood of things in terms of how well they seem to represent, or match, particular prototypes; may lead us to ignore other relevant information
availability heuristic
judging the likelihood or probability of an event based on how readily available other instances of the event are in memory
overconfidence
the tendency to be more confident than correct—to overestimate the accuracy of our beliefs and judgments.
belief perseverance
persistence of one's initial conceptions, such as when the basis for one's belief is discredited but an explanation of why the belief might be true survives
framing
the way an issue is posed; how an issue is framed can significantly affect decisions and judgments.
nudge
framing choices in a way that encourages people to make beneficial decisions
memory
the persistence of learning over time through the storage and retrieval of information
recall
A measure of memory in which the person must retrieve information learned earlier, as on a fill-in-the-blank test.
recognition
a measure of memory in which the person need only identify items previously learned, as on a multiple-choice test
relearning
a measure of memory that assesses the amount of time saved when learning material for a second time
encoding
the processing of information into the memory system—for example, by extracting meaning.
storage
the process of retaining encoded information over time
retrieval
the process of getting information out of memory storage
sensory memory
processing multiple aspects of stimulus
short term memory
activated memory that holds a few items briefly, such as the seven digits of a phone number while dialing, before the information is stored or forgotten
long term memory
the relatively permanent and limitless storehouse of the memory system. Includes knowledge, skills, and experiences.
working memory
a newer understanding of short-term memory that focuses on conscious, active processing of incoming auditory and visual-spatial information, and of information retrieved from long-term memory
central executive
a memory component that coordinates the activities of the phonological loop and visuospatial sketchpad
phonological loop
A component of working memory where we repeat verbal information to help us remember it
visuospatial sketchpad
a storage component of working memory that maintains visual images and spatial layouts in a visuospatial code
long-term potentiation (LTP)
an increase in a synapse's firing potential after brief, rapid stimulation. Believed to be a neural basis for learning and memory.
explicit memory
retention of facts and experiences that one can consciously know and "declare"
effortful memory
encoding that requires attention and conscious effort
automatic processing
unconscious encoding of incidental information, such as space, time, and frequency, and of well-learned information, such as word meanings
implicit memory
retention independent of conscious recollection
iconic memory
a momentary sensory memory of visual stimuli; a photographic or picture-image memory lasting no more than a few tenths of a second
echoic memory
a momentary sensory memory of auditory stimuli; if attention is elsewhere, sounds and words can still be recalled within 3 or 4 seconds
chunking
organizing items into familiar, manageable units; often occurs automatically
mnemonics
memory aids, especially those techniques that use vivid imagery and organizational devices
spacing effect
the tendency for distributed study or practice to yield better long-term retention than is achieved through massed study or practice
testing effect
enhanced memory after retrieving, rather than simply rereading, information
shallow processing
encoding on a basic level based on the structure or appearance of words
deep processing
encoding semantically, based on the meaning of the words; tends to yield the best retention
semantic memory
explicit memory of facts and general knowledge; one of our two conscious memory systems
episodic memory
memory for one's personal past experiences
hippocampus
A neural center located in the limbic system that helps process explicit memories for storage.
memory consolidation
the neural storage of a long-term memory
flashbulb memory
a clear memory of an emotionally significant moment or event
priming
the activation, often unconsciously, of particular associations in memory
encoding specificity principle
the idea that cues and contexts specific to a particular memory will be most effective in helping us recall it
mood-congruent memory
the tendency to recall experiences that are consistent with one's current good or bad mood
serial position effect
our tendency to recall best the last and first items in a list
interleaving
a retrieval practice strategy that involves mixing the study of different topics.
anterograde amnesia
an inability to form new memories
retrograde amnesia
an inability to retrieve information from one's past
reconsolidation
a process in which previously stored memories, when retrieved, are potentially altered before being stored again
misinformation effect
occurs when misleading information has distorted one's memory of an event
source amnesia
faulty memory for how, when, or where information was learned or imagined
deja vu
that eerie sense that "I've experienced this before." Cues from the current situation may subconsciously trigger retrieval of an earlier experience.