BUSINESS A LEVEL THEME 3 - Key Terms
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Last updated 9:11 PM on 9/13/26
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4 Terms
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Corporate Aims
Broad, long-term ideas as to how the business should develop
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Corporate Objective
A goal that a business strives to achieve in order to meet its long-term age
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Critical Appraisal -
Assesses if the corporate aim and mission statement continue to reflect the current corporate vision of the business
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Mission Statement
A set of guiding principles which is often used to steer stake holders in order to achieve a businesses aims and objectives.