BUSINESS A LEVEL THEME 3 - Key Terms

Corporate Aims

Broad, long-term ideas as to how the business should develop

Corporate Objective

A goal that a business strives to achieve in order to meet its long-term age

Critical Appraisal -

Assesses if the corporate aim and mission statement continue to reflect the current corporate vision of the business

Mission Statement

A set of guiding principles which is often used to steer stake holders in order to achieve a businesses aims and objectives.