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Psychodynamic View
-How unconscious thoughts and childhood experiences influence behavior
-Hidden feelings
-Sexual desires
-Sigmund Freud: The psychologist who developed psychoanalysis (type of therapy)
-Freudian slip: Accidentally saying something that might reveal a hidden thought or feeling
-Dream analysis: Freud believed dreams reveal hidden feelings and desires
-Therapist’s couch: Freud had patients lie on a couch and talk freely
-Extremely influential
-Ex. A student fears failure because they are afraid of disappointing their parents
Behavioral View
-Our behavior is learned through our experiences and environment
-Role of environment
-Focus solely on observable behaviors
-John B. Watson: Helped establish behaviorism
-B.F. Skinner: Studied how consequences affect behavior
-Positive reinforcement: Giving a reward to encourage a behavior to happen again
-Ex. A student studies because they receive rewards for good grades
Humanistic View
-People have the ability to make choices, grow, and reach their potential
-Carl Rogers
-Abraham Maslow
-This perspective focuses on each person’s unique qualities and experiences
-Ex. A student studies because they want to reach their full potential
Cognitive View
-Our thoughts, memories, and interpretations influence how we behave and feel
-Jean Piaget
-Albert Ellis
-Psychologists study mental processes
-Thinking, perceptions, memories, AND the unconscious
-Ex. A student feels nervous because they think they will fail the test
Biological View
-How the brain, genes, hormones, and nervous system influence behavior
-Role of physiological processes
-Ex. A student’s heart beats faster because of the body’s stress response
Evolutionary View
-Looks at how behavior may have developed to help humans survive
-Genes can influence certain behaviors
-Behaviors that help survival may continue through generations
-Ex. A person feels afraid of danger because fear helps humans survive
Sociocultural View
-Looks at how society and culture affect behavior
-Different cultures may have different ideas about how people should behave
-A student studies hard because their family and culture value academic success
Experimental Psychology
-Mainly focuses on research and understanding behavior
-Comparative: Compares behavior between different species
-Developmental: Studies how people change throughout their lives
-Animal Learning: Studies how animals learn behaviors
-Social: Studies how people interact with each other
-Personality: Studies personality traits and differences between people
Applied Psychology
-Uses what we know about psychology to solve real-world problems
-Industrial/Organizational: Psychology in the workplace
-Ex. Helping employees be happier and more productive
-School: Helps students with learning and school-related problems
-Consumer: Studies why people buy things
-Ex. Understanding what makes someone want to buy a product
-Clinical: Works with people who have mental or emotional disorders
-Counseling: Helping people manage problems in their lives
The Scientific Method
Question —> Research —> Hypothesis —> Experiment —> Analyze Results —> Conclusion —> Report
-If the hypothesis is wrong or partially true: You think about what went wrong, change the idea, and try again
Descriptive Studies
-Non-experimental
-Describe behaviors as they naturally occur
1. Naturalistic Observation
-Observe behavior in its natural environment without interference
-Advantages: Shows how people behave naturally
-Disadvantages: Little control over conditions, ethical concerns may arise
-KEYWORDS: Natural environment, no interference, real world, behaviors recorded
2. Case Studies
-Collect detailed information about one person or a small group
-Advantages: Provides lots of information about rare or unusual cases
-Disadvantages: Difficult to generalize findings (studying one person or a small group may not represent everyone), may lack objectivity (the researcher’s personal opinions or biases may affect conclusions)
-KEYWORDS: In-depth, individual, small group, rare or unusual cases, detailed information
Longitudinal Study
-Studies the same group over a long period of time
-Advantages: Tracks developmental changes over time, studies the long-term effects of an intervention
-Disadvantages: Time-consuming, participants may quit the study (attrition), expensive
3. Correlational Research
-Studies the relationship between two variables
-KEYWORDS: Relationship between, linked to, associated with, correlation
-Important: Correlation does not prove causation
Correlation Coefficient
-A number between -1 and +1 that measures the strength and direction of a relationship
-1 —> Negative Correlation (One increases while the other decreases)
0 —> No Linear Correlation
+1 —> Positive Correlation (Both increase or decrease together)
Strength: The closer the number is to -1 or +1, the stronger the correlation
Ex. -0.90 vs. +0.63
Which is stronger?
Answer= -0.90 because it is closer to -1
Experimentation
-Most powerful method
-A research method that manipulates and measures variables to test cause and effect
-Control variables to determine whether one variable causes a change in another
-KEYWORDS: Random, assignment, control group, independent/dependent variable, cause and effect
Independent Variable
-The variable manipulated by the researcher
Dependent Variable
-The outcome measured by the researcher
Confounding Variable
-A uncontrolled factor that affects the results
Control Condition/Group
-Does not receive the independent variable or treatment being tested
Experimental Condition/Group
-Receives the independent variable or treatment being tested
Confounds
-Unintended Impact
Operational Definition
-Explains exactly how a variable will be measured in a study
-Must be measured by a number
-Create imaginary scenarios
-Ex. A study examining whether study time affects test scores:
Variable 1: The total number of minutes recorded on a stopwatch spent reading class notes.
Variable 2: The score (out of 100) earned on a 10-question multiple-choice quiz.
-Ex. Self-report Questionnaire, Scale from 1-10, Amount of Time
FORMULA: Measurement Method + Specific Score or Unit + Timeframe or Context
Elements of a Successful Experiment
-Conclude that the independent variable likely caused a change in the dependent variable
-Random Sample: Every member has an equal chance of being selected from the larger population
-Eliminates bias
-Increases representativeness
-Random Assignment: Participants have an equal chance of being placed in either the experimental or control group
-Controls confounds
-Supports cause and effect
-Double Blind Study: Neither the researcher nor the participant knows who is in which group
-Prevents experimenter bias
-Controls for the placebo effect
-Follow ethical guidelines
Ethical Guidelines
-Informed Consent:
-Purpose of research
-Expected duration
-Procedural information
-Right to Decline
-No Harm
-Debrief:
-Elements of the study described