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Analogy
A similarity or comparison between two different things or the relationship between them.
Anaphora
Repeating a word or phrase for emphasis and rhythm
Anecdote
A narrative offered in a text to capture the audiences attention or to support a claim
Colloquial language
Using slang or formalities in a speech
Ethos
Language used in a text to show how credible the author is
Hyperbole
An exaggeration to make a point
Imagery
Language that evokes sensations or experiences
Juxtaposition
Placing two ideas so that their closeness creates an ironic meaning (ex: Scarlett letter)
Logos
Language to appeal to the audiences interest (uses data, info)
Metaphor
Implied comparison
Parallelism
Similarly structured words in a phrase
Pathos
Appealing to the audiences emotions