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strategy
coherent set of guiding principles
strategy purpose
competitive advantage and long term successful
examples of sustainable advantage
cost leadership, differentiation, cost focus
strategy requires
commitment
a climate managers create that aligns effort
ownership that turns intent into action
examples of strategy in real life
samsungs quality
apples innovataion
walmarts cost leadership
components of business strategy
mission and vision
core values
strategie sobjectives
action plan
mission and vision
core purpose and long term goals
core values
guiding principles for decision making
strategic objectives
specific measurable outcomes that organizations aim to achieve
action plan
specifics of how to achieve objectives
mission statement vs vision statement
descriptive of what we do vs aspirational and less descriptive
strategic objective vs action plan
simple goal vs a description, timeline, responsible part, and resources needed
strategic planning process
analyze environment ( swot)
define strategic goals
formulate strategy
implement strategy
evaluate and control
analyze environment
internal and external analysis
define strategic goals
clear, achievable goals
formulate strategy
based on analysis and goals
implement strategy
align resources and operations
evaluate and control
measure performance, adjust as neccesary
competitive advantage
what makes a company better than its competitors
sources of competitive advantage
cost advantage : lower production costs
differentiation: unique product features
resource based: leveraging properietary resources
challenges of strategy implementation
lack of alignment with company
poor communication of goals
resistance to change
inadequate resources or capabilities
solution to challenges in strategy implementation
strong leadership, clear communication, adaptability
strategic planning is a —- process that involves implementation, monitoring, and adjusting
continous
triple bottom line
people
planet
profit
organizations resources
assets, capabilities, processes, employees, information, knowledge, natural resources
good will is
valuable
social capital
relationships as social capital for a competitive advantage ( service , quality, efficiency, reliabilitiy)
when doing swot, what are internal and external features
internal: strengths weaknesses
external: opportunities and threats
swot involves assessing a company’s distinctive
competencies and core capabilities
problems with swot
most are retrospective ( old data)
prevent strategic dissonane to your employees
saying one thing and doing the opposite
corporate level strategy
what business or businesses are we in or should we be in
3 steps of strategy making process
assess need for strategic change, conduct sitautional analysis, choose strategic alternatives
when assessing need for strategic change , look and avoid
look for strategic dissonance and avoid competitive intrtia
strategic alternatives can be 1 of 2 things
risk avoiding or risk seeking
strategic reference point theory
managers should choosee risk avoiding or risk seeking strategy but decision is based on whether company fals above or below strategic reference points
strategic reference points should be revised how often
frequently to better focus on new challenge and opportunities
if you are above strategic, you get what result
undesired
features for being above strategic reference
current situation: satisfied
perception of new isues: threats
response: risk averse and conservatives
if you are below reference point , you get what result
desired
features of being below reference points
current situation: dissatisfied
perception of new issues: opportunity
response: risk taking
portfolio strategy
minimizes risk by diversifying investment among various businesses or product lines
stat about acquistions
only 1/3 of mergers work out as expected
related and unrelated diversification
related lower risks
unrelated increases risk
grand strategy
helps org achieve its strategic goals and can incorpoate growth, stability, and retrenchent and recovery strategies
growth strategy
focuses on increasing profits or number of places company trades
stability strategy
focuses on improving way in which company sells same product or services to same customers
retrencment and recovery strategy
focuses on turning around very poor company performance and taking actions after tretrenchment to return to a growth strategy
boston consulting group matrix
star: large share fast market
question mark: small share, fast-moving market
cash cow: large share and slow market
dog: small share and slow market
porters 5 industry forces
threat of new entrants
bargaining power of buyers
threat of substitute products or services
bargaining power of suppliers
rivalry among exisiting competitors
porters 4 strategies
cost leadership, differentation, differentiation focus, cost focus
cost leadership
broad target lower cost
differentiation
differentiaton and broad target
cost focus
narrow taret and lower cost
differentation
differentiation and narrow target
broad target
companies that want to scale as much as possible and attract largest possible audience
example of broad target
ikea, pepsico, nissan
narrow target
reduce number of customers which they are ready to compete
indicators of narrow target
company suspends orders due to heavy load
examples of cost leadership strategy
walamrt papa murphys
what you need for cost leadership strategy
access to capital to invest in tech that will bring costs down
very efficient logistics
low cost vase
a way of sustainably cutting costs below those of competitors
kaizen: continous improvement
example of product differentiation
zappos
what you need for product differentiation
good r & d
ability to deliver high quality products
effective sales and marketing
better delivery or customer services
example of cost focus
ikea
example of differentiation ( focus)
lambo or ferrari
purpose of adaptive strategies at industry level
best suited to changes in orgs external environment
adaptive strategies
defenders, prospectors ,analyzers, reactors
defenders
seek moderate steady growth by offering limited range of products and services to well defined set of customers
prospectors
seek fast growth by searching for new market opportunities, encourage risk taking, being first to bring innovative new products to market
analyzers
seek moderate steady growth and limited opportunities for fast growth ( blend of defender and prospector)
reactors
react to changes in external environment after they occur ( do not follow a consistent adaptive strategy)
key factors in rivalry
market commonality
resource similarity
strategic moves of competition
attack
response
attack
competitive move designed to reduce a rivals market share or profits
reponse
competitive countermove , prompted by rivals attack, to defend or improve a companys market share or profit
execution
doing what was envisioned
consists of bringing weaknesses to light and rallying staff to correct them
central part of companys strategy
what product is example of resilience in execution
wd 40
core processes of effective business execution
people: who will benefit u
strategy: how sucess is implemented
operations: what path to follow
trade offs of good strategy
what not to do
what customers not to serve
what services not to offer
what needs not to bother with
not making everyone happy
takeaways from jack bogle
he got fired but liked it
he got back at employer who fired him
he doenst spend too much money
ego says we are above average and will outperform everyone else but wisdom says that is statistically possible
jack bogle takeaway about index funds
buying one and holding it has outperformed most expert managemen without having to pay fees for management
motivation is
the set of forces that initiates, directs, and makes people persist in their efforts to accomplish a goal.
employee engagement types: look at notes
honeymooners and hamsters
disengaged
crash and burn
almost/engaged
motivation is telling people
what they need to hear
pay employees enough so
they dont worry about money
money works well for routine and mechanical tasks but not
cognitive, critical thinking and creative work
main motivators
autonomy, mastery, and purpose
extrinsic rewards
tangible and could be visible to others and are given to employees contingent on performance of specific tasks
intrinsic rewards
natural rewards associated with performing a task or activity for its own sake
employees feelings about the meaning of their work
important and meaningful work matters more to them than what they are paid
how to motviate with basic model of motivation
effort and performance
need satisfaction
extrinsic and intrinsic rewards
job performance =
motivation* ability* situational constraints
all the motivation in the world wont help if employees dont have
skill or the equipment/software they operate is inadequate
need satisfaction
unmet needs create uncomfortable tension, people are motivated, once need is met it no longer motivates. people become satisifed
effort for need satisfaction is characterized by
initiation
direction
persistence
predictions of need theories
maslow
alderfer
mcclelland
Maslow
needs are arranged in hierarchy from low to high and people are motivated by lowest unsatisfied needs first
alderfer
people can be motivated by more than one need at a time
mcclelland
degree to which particular needs motivate varies by person
maslows needs in order
physiological- safety-belonging-esteem-self actualization