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V.O. Key view
Public opinion held by private persons that government must paid attention to
Representative Sample
Polling random samples of people to represent public opinion.
Main advantage of surveys
Representative Samples
Polling Error Points Over Time
Decrease 10 points to 1-2 points.
Opt-in internet survey
May not represent the public. Lacks minorities without access to the internet.
Probability sampling
National polling that gauges the opinion of one minority population.
Why is probability sampling innacurate?
Surveys are in English and use broad terms like Latino and Asian without geographical distinctions.
Social desirability bias
When individual Americans don’t want to admit to holding views that are seen as unacceptable.
Core American values
Individualism and Opportunity Equality.
Principle-Implementation Gap
White support for the principle of equality, but lack in policy action. Welfare for example.
"Model Minority”
Asian stereotyping on “traits” of education and hard work.
Racial Skew in Political Participation
Voting is dominated by Whites, but gradually increasing among people of color.
Conventional Participation
Voting in presidential and congressional elections, campaigning, donating, and writing letters.
Unconventional Participation
Protests and demonstrations, boycotts, strikes, and civil disobedience.
Rational Actor Approach
People act (vote) when the benefits (candidate wins) outweigh the cost (time and effort)
Racial Gerrymandering
Areas with high Black populations were districted into majority-White cities to dilute minority votes.
Partisan gerrymandering
Redistricting to ensure one political party wins. Often for House seats.
Voting Rights Act of 1965
Eliminated literacy tests and poll taxes in White South that limited minority voting.
Founding Era Suffrage
1700s only White property-owning adult males could vote.
Agenda Setting
The process by which the general public comes to focus on and prioritize issues that are emphasized in the media.
Framing
Media depicts an issue dispute in different ways applying to party opinions
Direct Influence
Media delivers messages to pass along new info, not as successful at changing opinions.
Indirect Influence
agenda-setting and framing by media
Southern Strategy
White Republican politicians aimed to appeal to segregationists and racists to gain the white southern vote.
Explicit Racial Appeals
Branding of GOP as the party of racial convervatism, Southern strategy and Nixon to appeal to white voters. Blacks are incentivized to use more explicit racial appeal to get whites.
Implicit Racial Appeals
Avoiding topics of race to diminish anti-black stereotyping. Proves successful for Whites.
Radical Realignment
Race has changed American politics due to demographics, civil rights, and Black demands for change.
Racial Threat Theory
The larger a race group, the bigger the perceived threat and likelihood of backlash.
Post-Racial Hypothesis
Race is the biggest factor in Politics and Elections
Independents
Largest show of Americans, many Latino and Asian