COM100 THE POWER OF WORDS AND IMAGES

Mode

Type of communication being used, such as spatial, linguistic, visual, gestural, and aural.

Media

The means through which a text reaches its audience, including examples like photographs, websites, and songs.

Affordances

Features unique to a selected medium that a creator can use, such as hyperlinks in a website or time and movement in video.

Genre and Genre Conventions

Divisions of media based on anticipated audiences, which includes specific conventions for each genre.

Rhetorical Situation

Set of expectations resulting from the specific time, location, and audience for which a multimodal work is created.

Author

The creator of multimodal works, such as film directors or authors and illustrators of books.

Implied Author

The entity responsible for a work when the actual author is unknown, often represented by the company or platform.