COM100 THE POWER OF WORDS AND IMAGES

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Last updated 3:10 AM on 8/6/25
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7 Terms

1
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Mode
Type of communication being used, such as spatial, linguistic, visual, gestural, and aural.
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Media
The means through which a text reaches its audience, including examples like photographs, websites, and songs.
3
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Affordances
Features unique to a selected medium that a creator can use, such as hyperlinks in a website or time and movement in video.
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Genre and Genre Conventions
Divisions of media based on anticipated audiences, which includes specific conventions for each genre.
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Rhetorical Situation
Set of expectations resulting from the specific time, location, and audience for which a multimodal work is created.
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Author
The creator of multimodal works, such as film directors or authors and illustrators of books.
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Implied Author
The entity responsible for a work when the actual author is unknown, often represented by the company or platform.