Media - session 1

Digital Divide

The gap between individuals and communities that have access to modern information and communication technology and those that do not.

Influencer

An individual with the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.

Augmented Reality (AR)

An enhanced version of reality created by integrating digital information with the user’s environment in real time.

Virtual Reality (VR)

A simulated experience that can be similar to or completely different from the real world, typically accessed through VR headsets.

Content Marketing

A marketing strategy focused on creating and distributing valuable, relevant content to attract and engage a target audience.

Social Media

Platforms that enable users to create, share, or exchange information and content in virtual communities and networks.

Data Privacy

The practice of protecting sensitive information from unauthorized access and disclosure.

Streaming Media

Media that is continuously received by and presented to an end-user while being delivered by a provider.

Podcasting

Creating a series of spoken-word content distributed digitally for downloading or streaming.

User-Generated Content (UGC)

Content created and published by unpaid contributors, often through social media platforms.