Search Engine Marketing Quiz 2

Backlink

Getting other websites to link back to yours.

Quality Signals

Earned Authoritative Topically relevant Editorially chosen

Risky Patterns

Paid links

Irrelevant comments

Thin directories

Exact-match excess

Link-Building Strategies

Find, Map, Build, Pitch

Link-Earning Types of Content

Visual assets / Original research / List posts / Ultimate guides / Free tools

Inbound

External Site

Builds authority & trust

Outbound

Useful Source

Supports relevant & UX

Schema Markup Overview

Structured data helps search engines understand content and can unlock richer results

No Index

Keep page our of the index

No Follow

Do not follow links on page

Disallow

Block crawler access to a path

Robots.txt

Site-level crawl instructions

Canonical

Points to the preferred version

Essential for migrations + URL changes

Hreflang Tags

Serve the right language + regional page to the right user

Reduces cross-language duplication confusion

Ex: EN - US, ES-MX