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Social Psychology
Scientific study of the way in which people's thoughts, feelings, or behaviors are influenced by the real or imagined presence of other people
Social Psychology focuses on
2 or more people; the individual; an average person
ABC
Affect, behavior, cognition
Affect
Experience of feeling or emotions
Valence
Positive or negative
Motivational intensity
Urge to act
Arousal
Physiological response to action - activiation of the sympathetic nervous system
Behavior
Range of actions and mannerisms made by any organism in an environment; includes intention to act
Cognition
All the mental activities associated with thinking, knowing, remembering, and communicating
Schema
Network of interconnected ideas; help structure information
Automatic behaviors
Cognitive processes that are unconscious/aware, intentional, involuntary, effortless, and efficient
Controlled behaviors
Cognitive processes that are conscious/aware, intentional, voluntary, effortful, and inefficient
Most behaviors contain...
controlled and automatic responses
Ability and motivation
both required for controlled processes to occur
Norms
standards for accepted and expected behaviors
What is a group?
A set of individuals who have direct interactions with each other and a common fate, identity, or set of goals
What defines a group?
Direct interactions among individuals with a common fate, identity, or set of goals
In-group
Group we belong to
Out-group
Group we don't belong to
Motivated
I want/need to do something
Types of motivation
intrinsic, extrinsic, utility, attainment
Able
I can/think I can do something
Psychological field
Where an individual lives; combination of individual needs and situational factors
Social situation
comprises all influences on behavior that are external to the individual
Situational factor
any aspect of the physical and/or social environment that influences behavior
Individual characteristics
include anything internal that might influence behavior (sex, age, race, personality, etc.)
Social Cognition
a general process we use to make sense of social events
Social perception
the social processes by which we come to comprehend the behavior, words, or actions of other people
Commonsense explanations
simplistic explanations for social behavior based on what we believe to be true of the world (no evidence or proof)
Science
a set of activities designed to generate a systematic, reliable body of knowledge and explanations for social behavior
Hypothesis
a tentative and testable statement about the relationship between variables
What is the first step of the scientific method?
Identify a phenomenon to study
What is the second step of the scientific method?
Form a testable research hypothesis
What is the third step of the scientific method?
Design a research study to test your hypothesis
What is the fourth step of the scientific method?
Carry out study and analyze data
Next generation science standards
an approach to science setting out 8 practices for science and engineering to guide scientific research
What is the Next Generation Science Standards used for?
to uncover scientific explanations for social behavior
Favored techniques of social psychologists to study behavior
Experimental research and correlational research
Experimental research
research involving manipulating a variable suspected of influencing behavior to see how that charge affects behavior; results show causal relationships
Independent variable
the variable that the researcher manipulated in an experiment
Dependent variable
The measure the researcher assesses to determine the influence of the independent variable on the participants' behavior
How many groups must be in an experiment?
2
Experimental group
A group comprised of participants who receive the experimental treatment
control group
a group in an experiment comprised of participants who do not receive the experimental treatment
random assignment
a method of assigning participants to groups in an experiment that involved each participant having an equal chance of being in the experimental or control group
internal validity
if 2 or more groups in an experiment are comparable at the outset - can demonstrate a causal relationship
external validity
generality; if the researchers have a representative sample of their population of interest; diversity in a study
extraneous variable
any variable not controlled by the researcher that could affect the results of a study
confounding variable
extraneous variable in an experiment that varies systematically with the independent variable, making it difficult or impossible to establish a causal connection between the independent and dependent variables
factorial experiment
experimental design which 2 or more independent variables are manipulated
interaction
when the effect of one independent variable in a factorial experiment changes over levels of a second, indicating a complex relationship between independent variables
Correlational research
research that measures 2 or more dependent variables and looks for a relationship between them; causal relationships among variables cannot be established
positive correlation
2 variables in a correlational relationship in which they increase or decrease in the same direction
negative correlation
one variable increases and the other decreases
correlation coefficient
a statistical technique used to determine the direction and strength of a relationship between 2 variables
What are the advantages of lab research?
Tight control over extraneous variables, high internal validity
What is a limitation of lab research?
May not generalize well to real-life situations
Field research
Can come as a field study, field survey, and field experiment
Field study
researcher makes unobtrusive observations of the participants without making direct contact or interfering in any way
field survey
researcher directly approaches participants and asks them questions
field experiment
researcher manipulated one or more independent variables and measures behavior in the participant's natural environment - most useful field technique for social psychologists