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marginalize
to treat (a person, group, or concept) as insignificant
stereotype
A generalized belief about a group of people
culture
Beliefs, customs, and traditions of a specific group of people.
demean
cause a severe loss in the dignity of and respect for someone or something
genocide
Deliberate extermination of a racial or cultural group
indigenous
native to a certain area
appeal to pathos
a form of persuasion that involves eliciting emotions
appeal to logos
a form of persuasion that involves reason and logic
appeal to ethos
a form of persuasion that involves shared values and/or trust in the speaker
rebuttal
response to the opposition / counterargument
call to action
words that urge the audience to take an immediate action, such as "Write Now," "Call Now," or "Click Here"
deference
respect; consideration
rhetorical question
a question asked for effect with no answer expected.
claim
an assertion or idea, usually supported by evidence
evidence
facts and information that support the claim
Note 
Flashcard (23)