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selective attention
ability to focus on a particular stimulus while ignoring others
cocktail party effect
in a crowded environment when your name or something relevant is said your attention shifts
inattentional blindness and change in blindness
failure to see objects, events or a change in one's environment because one's attention is focused elsewhere
bottom up procesing
using details of a stimulus to guide perception
top down processing
using prior experiences expectations context to guide perception using very little evidence
schemas
mental representations created by experience
perceptual set and priming
tendency to perceive a stimulus in a particular way