6.10– Behavior Modification: Putting Reinforcement to Work for Personal Change & 6.11– Learning New Habits and Breaking Old Ones

Premack principle

the idea that activities individuals frequently engage in can be used to reinforce activities that they are less inclined to do

Shaping

the process by which random behaviors are gradually changed into a desired target behavior

Reinforcements of successive approximations

the process of rewarding small, incremental steps that progressively lead a person or animal toward a final desired behavior

Instinctive drift

an animals reversion to evolutionary derived instinctive behaviors instead of demonstrating newly learned responses