Zero to One

Startup

The largest group of people you can convince of a plan to build a different future.

Perfect competition

A market condition where no company makes an economic profit in the long run.

Monopoly profits

Excess profits earned by a company that dominates a market.

Proprietary technology

Technology that is exclusive and makes products difficult or impossible to replicate.

Niche market

A small, specific market segment that a startup can dominate.

Power law

A statistical relationship where a small number of occurrences are common, while large occurrences are rare.

Equity

Ownership interest in a company which can align employee incentives with the company's long-term growth.

Company culture

The shared values, beliefs, and practices of the people within an organization.

Distribution channels

The means by which a company delivers its products to the market.

Complementary technology

Technologies that enhance each other's capabilities rather than replace them.