CL2- Packaging

BRAND

The version of a product made by one particular manufacturer, a trade name or trademark.

LABEL

A piece of paper/plastic/cloth/metal or any other material attached to a container or a product in order to give information about it, on which information or symbols about the product or item are written or printed. Information printed directly on can also be considered labeling.

PACKAGING

The container or covering that something is sold in, a coordinated system made up of any materials of any nature, to be used for preparing goods for containment, protection, transport, handling, distribution, delivery and presentation.

technical functions

to contain, to protect, to preserve

marketing functions

to communicate, to promote, to transact

extrinsic cues

brand name, product name, product message, place of origin

transactional cues

price, quantity, promotion, barcode

structural cues

color, shape, texture and material

intrinsic cues

volume, shelf life, ingredients, instructions

PRIMARY PACKAGING / RETAIL PACKAGE

The first wrap or containment of the product that directly holds the product for sale.

SECONDARY PACKAGING

A wrap or containment of the primary package

TERTIARY PACKAGING / DISTRIBUTION PACKAGE (SHIPPER

A wrap or containment to protect the product during distribution and for efficient handling.

UNIT LOAD

A number of distribution packages bound together and unitized into a single entity for purposes of mechanical handling, storage, and shipping.

ancillary examples

* Adhesives
* Printing Inks
* PP Straps
* Caps & Closures
* Tapes


* Labels
* Cushioning Material

CONSUMER PACKAGING

A package that will ultimately reach the consumer as a unit of sale from a merchandising outlet.

INDUSTRIAL PACKAGING

A package for delivering goods from manufacturer to manufacturer. Industrial packaging usually, but not always, contains goods or materials for further processing.

GLASS pros and cons

ADVANTAGES

Waterproof, transparent, reusable, heat-resistant, keeps shape, recyclable

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DISADVANTAGES Breaks/fargility, safety issues, heavy, not so unexpensive depending on the type

PAPER/ CARDBOARD

ADVANTAGES

Cheap, light, easy to print, cheap to produce, biodegradable&recyclable, moldable, can be coated, lightweight

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DISADVANTAGES Not as strong as the other materials, not waterproof, easily damaged

METALS

ADVANTAGES

Strong, waterproof, lightweight, withstands heat processing, recyclable (aluminium is the most recyclable material)

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DISADVANTAGES Expensive, may react with food

SOFT WOODS

ADVANTAGES

Cheap, strong, can be reused and recycled

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DISADVANTAGES Not waterproof

ENGINEERING BOARDS (Plywood)

ADVANTAGES Very strong, recyclable

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DISADVANTAGES One-off use, not so waterproof

THERMOPLASTICS (Bubblewrap)

ADVANTAGES Waterproof, light weight, transparent, complex shapes easily made

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DISADVANTAGES Not environmentally friendly

names

no name

name ?

glass rigid packaging

name?

AUTOMATED ROTARY GLASS MANUFACTURE MACHINE IN 1889.

?

molded and blown glass

name

nendo rain bottle

made out of and use?

SHEETS OF MULBERRY TREE BARKS

machine

paper mills

name?

gable top milk carton 1934/ tetra brik 1963-1980

tetra pak origin

* 1950s sweden
* thanks to THE INNOVATION OF THE TETRAHEDRON PACKAGING INVENTED BY ERIK WALLENBER

glass chart daros

1890-1940

500g for 500ml

Problems in T&S

UV damage

HPDE

Moisture barrier

impact strength

40g=500ml

flexible pouch

cheap,easy to handle

4\.5-5.5g=500ml

recycable

easily available

cellophane, year and creator

1908

swiss textile engineer jacques brandenberger

patented in 1917

what is this?

chinese wedding basket

made out of wood

what is this?

chinese basket for exterior purposes

weaved

?

spanish material (dont know name yet)

from where

colombian basket

whats for

pumpkin storage for water

structure of…

wicker, spanish design

barrels orign

plinio the elder reported that the gauls stored beverages in barrels

barrel role through the industrial revolution

it was the main means of storage for food, to contain and protect

bulk packaging ruled

?

steel containers for wine

?

victorian box for personal uses

was used for makeup, writer boxes, whiskey, flavors of tea

this is?

writing box made out of leather and wood.

this is?

ship boxes

has round corners for transportation due to the movement they have to endure

boxes of

metal, expensive material

silver and gold were the first metals used on humanity

this were used for

WERE USED TO PACKAGE PRECIOUS OBJECTS OR FOR THE USE OF THE RICHER PEOPL

gold was used for

religious purposes

iron problems

rusts and has a problem with moisture

tin plating was discovered in bohemia and was kept a secret until………. stole the tecnique and it spread to france and uk

duke of saxony

who transported the plating process

william underwood

A COOK, DEVISED THE METHOD OF HEATING FOOD IN SEALED GLASS BOTTLES PLACED IN BOILING WATER

nicolas appert

HE BRITISH MERCHANT ……………………….WAS GRANTED A PATENT BY …………… TO PRESERVE FOOD USING TINPLATED CANS

peter durand….. king george III

PATENTED THE FIRST STEEL PEN AND INVENTED A DEVICE TO MEASURE THE SPEED OF MACHINES

philippe de girard

AN INDUSTRIALIST AND ENGINEER INTERESTED IN CANNING FOOD IN METAL CONTAINERS, SET UP A CANNING FACTORY IN 1812, AFTER HE HAD ACQUIRED DURAND'S PATENT FOR £1000

bryan donkin

CAN OPENERS WERE NOT PATENTED UNTIL 1855 IN UK (………who?………) AND IN 1858 IN USA (who?:……………..)

robert yates………… ezra warner

?

flexible metal packaging

D DR. WASHINGTON SHEFFIELD

,COLGATE & COMPANY DENTAL CREAM WAS PACKAGED IN COLLAPSIBLE TUBES IMITATING SHEFFIELD.

ECKERT&ZIEGLER

R PATENT FIRST COMMERCIAL PLASTICS INJECTION MOULDING MACHINE

namess

1) saran wrap

2) bubble wrap

3) pet plastic bottles

…

frozen food packaging

…

disposable food packaging

2011 TOBACCO PLAIN PACKAGING ACT

AUSTRALIA BECAME THE FIRST COUNTRY IN THE WORLD TO ACTIVELY PROHIBIT THE USE OF BRANDING AND CREATIVE PACKAGING TO PROMOTE TOBACCO SALES, MAKING A LEGAL REQUIREMENT THAT ALL PACKAGING IS PLAIN AND UNADORNED WITH NO DECORATIVE MATERIAL.

intelligent packaging

RESEARCHERS AT THE UNIVERSITY OF STRATHCLYDE DEVELOP AN INTELLIGENT PLASTIC THAT CHANGES COLOR WHEN THE FOOD IS ABOUT TO LOSE ITS FRESHNESS. 2011

?

dissapearing packaging

…

MIDDLE AGE POMANDERS, 13th -17th CENTUR

…

first logos henry ii made for catherine, then catherine made a new one (thrid)

?

facon de venise

?

eau de colgne de jean marie farina

?

THE INDUSTRIAL REVOLUTION perfumes

design style?

art noveau

?

hervé guimard, stand and four flasks for millot

?

kazimir malevich 1908

ART DECO

THIS PERIOD SAW THE EMERGENCE OF MANY PERFUMES WHICH ARE STILL CONSIDERED CLASSICS OF TODAY, SUCH AS THE FAMOUS CHANEL No.5. BACCARAT PERFUME BOTTLES WERE INTRODUCED AND THEY WERE THE DESIGNERS OF MOST OF THE PERFUMERS OF THE TIME

……………. said chanel numbder 5 WAS THE FIRST SIGNIFICANT DESIGNER TO LINK PERFUME TO COUTURE

ERNEST BEAUX

sharlami

guerlani designer, manufactured by baccarat

ARPÈGE (LANVIN)

DESIGNED BY ARMAND-ALBERT RATEAU AND MADE BY VERRIÈRES BROSSE.

brand/name and author

ELSA SCHIAPARELLI AND DALI, PERFUME LE ROI SOLEIL

?

MISS DIOR, 1947, BACCARAT

?

L’AIR DU TEMPS, 1948, JOAN REBULL SCULPTOR&LALIQUE POUR NINA RICCI

MISS DIOR REDESIGN key elements

THE HOUNDSTOOTH, THE BOW TIE AND RIBBON AND THE EDWARDIAN CALLIGRAPHIC TYPO,

this kind of bow is called

LE NŒUD FONTANGES

name and designer

L’AIR DU TEMPS, ROBERT RICCI, NINA’S SON AND HIS CHILDHOOD FRIEND, MARC LALIQUE

name and designer

ROCK AND ROLL MARQUAY

salvador dali

name

1982 SALVADOR DALI PARFUM

designer

PIERRE DINAND

designer

serge mansau

concept?

sex in a car

symbolized RADIATOR GRILL ENCLOSUR

brand

empreinte

fragance>?

courreges homme

name

opium, yves saint laurent

name

JEAN PAUL GAULTIER CLASSIQUE, LE MALE

name

moschino

brand

commes des garcons

galop

?

gianpolo pagni designs for hermes scarves

parco palladiano

BIKINI QUESTA SERA, TORNADE BLONDE & TROUBLE IN HEAVEN