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International Business
Business that is carried out across national borders
Foreign Business
The operations of a company outside its home or domestic market
International Company (IC)
A company with operations in multiple nations
Environment
All the forces influencing the life and development of the firm
Uncontrollable forces
The External forces that management has no direct control over
What are the 11 Uncontrollable Forces?
-competitive
-Distributive
-Economic
-Socioeconomic
-Financial
-Legal
-Physical
-Political
-Sociocultural
-Labor
-Technological
Controllable Forces
Internal forces that management administers to adapt to changes in the uncontrollable forces
1. Human Resources
2. Finance
3. Production
4. Marketing
Domestic Environment
All the uncontrollable forces originating in the home country that surround and influence the life and development of the firm
Foreign Environment
All the uncontrollable forces originating outside the home country that surround and influence the firm
-values often differ widely
-difficult to asses, especially legal and political forces
-forces interrelated
International Environment
Interactions between domestic and foreign environmental forces, as well as interactions between the foreign environmental forces of two countries
-Decision making is more complex
-Managers in home office overseeing subsidiaries in 10 different nations must consider not only domestic forces but also the influence of 10 foreign national environments, both individually and collectively since there may be some interaction
Self Reference Orientation
Unconscious references to your own cultural values when judging behaviors of others in environment
-Time Vs Money
Foreign Direct Investment (FDI)
Direct investments in equipment, structures, and organizations in a foreign country at a level sufficient to obtain significant management control;
Note: does not include mere foreign investment in stocks
Exporting
The transportation of any domestic good or service to a destination outside a country or region
Importing
The transportation of any good or service into a country or region, from a foreign origination point
economic globalization
The tendency toward an international integration and interdependency of good, technology, info, labor, and capital, or the process of making this integration happen
Trade Defecit
The amount by which by which the value of imports into a nation exceeds the value of trade exports
Imports > Exports
Trade Surplus
Exports > Imports
Mercantilism
An economic philosophy based on the beleif that
1. a nation's wealth depends on accumulated treasure, usually precious metals such as gold or silver
2. To increase wealth, government policies should promote exports and discourage imports
Absolute Advantage
a nation's ability to produce more of a good or service than another country for the same or lower cost of inputs
Strategic behavior theory
suggests that strategic rivalry between firms in an oligopolistic industry will result in firms closely following and imitating each other's international investments in order to keep a competitor from gaining an advantage
Perfect Competition
a market situation in which there is a sufficiently large number of well-informed buyers and sellers of a homogeneous product, such that no individual participant has enough power to determine the price of the product, resulting in a marketplace that is efficient in production and allocation of products (aka example of absolute adv)
Comparative Advantage
When one nation is less efficient than another nation in the production of each of two goods, the less efficient nation has a comparative advantage in the production of that good for which its absolute disadvantage is less
Internalization Theory
Theory that to obtain a higher return on its investment, a firm will transfer its superior knowledge to a foreign subsidiary that it controls, rather than sell it in the open market
Dynamic capability theory
Theory that for a firm to successfully invest overseas, it must have not only ownership of unique knowledge or resources, but also the ability to dynamically create, sustain, and exploit these capabilities over time
Eclectic Theory of International Production
Theory proposing that for a firm to invest in facilities overseas, it must have three kinds of advantages:
1. Ownership specific
2. Location specific
3. Internalization
Exchange Rate
the price of one currency stated in terms of another
Currency Devaluation
A reduction in the value of a country's currency relative to other currencies
How do exchange rates change the direction of trade?
1. Traders must know a price in domestic currency to determine if its better to produce locally or import
2. Countries can regain a competitive position through currency devaluation
Why undervalue currency?
1. A weaker exchange rate makes exports more competitive and increases demand for Chinese exports
2. Chinese economic growth is dependent on exports, so the value of the currency plays key role in boosting growth
note: China needs high growth
Resource Endowment
The land, labor, capital, and related production factors a nation possesses
Overlapping Demand
The existence of similar preferences and demand for products and services among nations with similar levels of per capita income
Product Differentiation
Unique differences producers build into their products with the intent of positively influencing demand
International Product Life Cycle (IPLC)
A theory explaining why a product that begins as a nation's export eventually becomes its import
1. U.S. Exports
2. Foreign Production
3. Foreign Competition in export markets
4.Import competition in U.S. market
Transnational Corporation (cht. 1)
An enterprise made up of entities in more than one nation, operating under a decision-making system that allows a common strategy and coherent policies
What is driving the internationalization of business? (cht. 1)
Political, technological, market, cost, competitive
Political Drivers
-Trends toward the unification and socialization of the global community
-Preferential trading arrangements that group several nations into a single market
-Potential protectionism by host country markets
Technological Drivers
-Advances in computers and communications technology permit an increased flow of ideas and information across borders
-Smaller companies may find barriers reduced for being able to communicate and serve customers abroad
-Computer-based communication may enhance virtual integration
Market Drivers
-As firms internationalize, they also become global customers
-Firms may go abroad to protect business in their home market, so that foreign suppliers do not replace them with customers
-Mature home country markets may encourage companies to consider nations with rising GDP/Capita, population growth, and higher rates of GDP growth
Cost Drivers
Improved economies of scale, shared costs of research and development, investment incentives and so forth
Competitive Drivers
New competitors from developing nations, entry of foreign firms into a company's home market, access to suppliers, and entry into downstream activities to preserve markets for product.
Regionalization of Trade
Roughly half of exports from one country usually go to countries that are near the host country
Economies of Scale
The predictable decline in the average cost of producing each unit of output as a production facility gets larger and output increases
Experience Curve
The rising scale on which efficiency improves as a result of cumulative experience and learning
National Competitiveness
A nation's relative ability to design, produce, distribute, or service products within an international trading context while earning increasing returns on its resources
Porter's Diamond Model
-Demand Conditions
-Factor Conditions
-Related and Supporting industry Conditions
-Firm Strategy, structure, and rivalry
Demand Conditions (Porter's)
-The nature, rather than size, of domestic demand
-If firm's customers are sophisticated and demanding, it will strive to produce high-quality and innovative products
Factor Conditions (Porter)
-Level of composition of factors of production
-Basic and advanced factors (infrastructure, telecomm, transportation, universities)
-Created Factors (investments made by individuals, companies, gov't
-Inherited Factors (natural resources and location)
-Lack of natural endowments has cause nations to create advanced factors
Related and Supporting Industries (Porter's)
-Suppliers and industry support services
-Industry, suppliers and suppliers' suppliers cluster in a given location and serve as a foundation for competitive network
Firm Strategy, structure, and rivalry (Porter's)
-The extent of domestic competition, existence of barriers to entry, firm's mgmt style and orgaization
-COmpanies subject to heavy competion in domestic competition are constantly trying to improve their efficiency and innovativeness which makes them more competitive internationally
-Toyota, Nissan, Honda, and Mitsubishi competed in their domestic marketplace constantly pressuring each other to improve quality
International Trade Theory
this theory shows that nations will attain a higher level of living by specializing in goods for which they possess a comparative advantage and importing those for which they have a comparative disadvantage
Portfolio Investment
The purchase of stocks and bonds to obtain a return on the funds invested
-Not directly concerned with the control of a firm but to gain ROI
Direct Investment
The purchase of sufficient stock in a firm to obtain significant mgmt control
Greenfield Investment
The establishment of new facilities from the ground up
Cross Border Acquisition
The purchase of an existing business in another nation
Monopolistic Advantage Theory
Theory that foreign direct investment (FDI) is made by firms in industries with relatively few competitors, due to their possession of technical and other advantages over indigenous firms
Strategic Behavior Theory
Theory suggesting that strategic rivalry between firms in an oligopolistic industry will result in firms closely following and imitating each other's international investments in order to keep a competitor form gaining an advantage
Culture
The sum total of the beliefs, rules, techniques, institutions, and artifacts that characterize human populations
Characteristics of Culture
1. is learned
2. Its various aspects are interrelated
3. is shared
4. defines the boundaries of different groups
Ethnocentricity
The belief that your own culture is superior to other cultures
Aesthetics (culture expression)
-A culture's sense of beauty and good taste
-Expressed in many areas (art, drama, music, folklore, and dance)
-Applies to bodies as well (weight, tattoos, etc.)
How Culture Shows Itself
-Aesthetics
-Folklore
-Material Artifacts
-Language
-Nonverbal Communication
-Societal Organization
-Kinship
-Free Association
Material Culture or Artifacts (culture expression)
all the human-made objects of a culture
Societal Organization (culture expression)
The institutionalized structures or social relationships
Kinship (culture expression)
-The Family
-Definition and closeness varies by culture, with the extended family important in some cultures, less so in others
Free Association (culture expression)
may be formed by other commonalities-- such as age, gender, or shared interests
High Context Culture (Hall's)
-Much communication is conveyed by the context
-Japan, China, many other Asian, Latin American, and African Cultures
-Social Ties are long-standing and close, communication tends to be IMPLICIT and INDIRECT
Low Context Culture (Hall's)
-Most communication is carried in words
-U.S., Canada, other Anglo cultures, Germany, and Scandinavian cultures
-Social ties are of shorter duration, communication is EXPLICIT
Monochronic (Hall's)
Having to do with linear time, sequential activities
Polychronic (Hall)
Having to do with simultaneous activities and multitasking
Personal Space (United States)
-like more open space (~4 feet)
- roughly 2 to 3 feet Europe
-Greeting rituals tend to be the same in these regions and in the U.S., consisting of minimal body contact which often remains confined to a simple handshake
-Germany, Benelux, Scandinavia, and U.K.
Hofstede's Dimensions
1. Individualism vs Collectivism
2. Power Distance
3. Uncertainty Avoidance
4. Masculinity-Femininity
5. Indulgence vs Restraint
6. Pragmatic vs. Normative
Individualism vs Collectivism (Hofstede)
- measures the degree to which people in the culture are integrated into groups
-Highly Collectivistic cultures belong to strong, cohesive in-groups that look after them in exchange for loyalty
-Highly Individualistic cultures are more loosely connected and look after themselves and their immediate family
Power Distance (Hofstede)
- Extent to which members of a society expect power to be distributed unequally and accept that it is.
-Similar to inequality, but defined from below, not from above, and suggests that a society's level of inequality is endorsed by followers as well as by leaders
High Power Distance
Seniority, age, rank, and title are important.
-People will want directions, and formality is emphasized
Low Power Distance
- A consultative style of leadership predominates, informality tends to be the norm, and there is equal distance among people
Uncertainty Avoidance
- describes a society's level of comfort with uncertainty
High Uncertainty Avoidance
resist change including career change and organizational change
-expect clear procedures and preserve the status quo
Low Uncertainty Avoidance
-See conflict as having positive aspects
-Expect innovation
-encourage risk taking
-reward career change
Individualism Vs Collectivism (Hofstede)
-Measures the degreee to which people in the culture are integrated into groups
-People in Highly collective societies belong to strong, cohesive in-groups that look after them in exchange for loyalty
-Highly individualistic cultures are more loosely connected and look after themselves and their immediate family
Masculinity vs Femininity (Hofstede)
describes the distribution of roles between the sexes
Indulgent vs Restraint
describes a culture's tendency either to allow relatively free gratification of human desires or suppress human drives through strict social norms
Indulgent cultures
people believe they have personal control over their lives
Restraining Cultures
much more energy is dedicated to establishing order and structure and individuals are not indulged
Pragmatic vs Normative
measure of how people deal with the unexplainable in their lives
Normative Cultures
-there is a strong desire to explain and to know the absolute Truth
-There is respect for tradition, a low propensity to save, and a focus on quick results
Pragmatic Cultures
-suggests a people who are not concerned with understanding so much because life as a complex process is given
Trompenaar's Seven Dimensions
1. Individualism vs Collectivism
2. Universalism vs Particualrism
3. Neutral vs Affective
4. Specific vs Diffuse
5. Achievement vs Ascription
6. Monchronic vs Polychronic (time)
7. Internal vs External (nature)
Individualism vs collectivism
-has to do with whether people plan their actions with reference to individual or group benefits
Universalism vs Particularism
-Rules vs Relationships
-Addresses whether rules or relationships regulate behavior
-Universalist: apply rules evenly across the board
-Particularist: considers the context before applying the rule
Neutral vs Affective
withholding emotion contrasted with its expression
Specific vs Diffuse
distinguishes among cultures based on their differentiation between private and work life
-Specific: separated
-Diffuse: connected
Achievement vs Ascription
Ascription: considers who a person is in terms of his or her family lineage, age, or other attributes
Achievement: reward what you do
Internal cultures (Trompenaar)
people believe they can control nature
External Cultures (Trompenaar)
People believe nature controls them
Global Mindset
Involves an openness too diversity along with an ability to synthesize across diversity
Cultural Paradox
Contradictions in a culture's value
Environmental Stability
State in which the demands placed upon the environment by people and commerce can be met without reducing the capacity of the environment to provide for future generations
Sustainable development
Meets the needs of the present without compromising the ability of future generations to meet their needs
Life Cycle Assessment (LCA)
-An evaluation of the environmental aspects of a product or service throughout its life cycle
-Involves the cumulative impact of product, can lead to reductions and savings of environmental footprint, costs structure and potential carcinogens ini puts, processes and wastes
Cradle to Cradle (C2C)
Suggest that products and services should be designed to completely close the production loop, so that all resources needed to produce them are recycled and rested rather than discarded or left to pollute