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Profitability ratios
measures an entities profitability and efficency
gross profit
shows control over direct costs
Profit margin
Shows control over both direct & indirect costs
Return of capital employment (ROCE)
The measures how efficiently a business uses it capital capital employment to generate profits
Improve profitability ratios
improve sale revenue, sell broader range of products, run ads to sell more
cut costs
find cheaper supplies, reduce marketing expenses
Liquidity ratios
measure ability to pay short term debts
Current ratio
benchmark 1.5:1, too low-risk of liquidity problems, too high-unproductive use of current assets
Acid ratio
Benchmark 1:1
increase liquid current assets-shorten credit period, promote cash use, keep less buffer stock
Decrease liabilities-use excess cash to pay off short term loans, avoid overdrafts, rely on longer term loans
Stock turnover (days)
lower is better
stock turnover (times)
higher is better
Improvement strategies stock turnover
reduce stock levels and old inventory, avoid excess stock to avoid liquidity issues, sell most popular products
debtor days
measures how long it takes to collect payments
interpretation
shorter is better-debts are collected faster
encourage costumer to pay with cash, lighten credit period
creditor days ratio
longer better-gives more time to repay suppliers
negotiate longer credit periods, find suppliers offering better credit terms
Gearing ratio
measures how much a firm is financed by a loan capital
Gearing ratio benchmark
>50% higher means more reliance on loans, leaves the firm more exposed to interest rate fluctuations
improvement strategies gearing ratio
Pay off loan terms with extra cash, increase equity financing through share capital or retained profit
creditor days
measure how long a firm take to pay creditors based on trade credit
bankruptcy vs insolvency
Insolvency is a financial state where you cannot pay your debts on time.
Bankruptcy is the legal process used to deal with that insolvency through a court.