IM - International Strategies and Biz Dev

Export Strategy

A strategy where a company sells its existing products in foreign markets with little or no modification, relying on its home-market advantages.

Licensing Strategy

A strategy where a company grants a foreign firm the right to use its intellectual property, such as brand names, patents, or technology, in exchange for royalties or fees.

Joint Venture

A strategy where a company partners with a local firm to fund and operate a new venture, sharing ownership, risks, and profits.

Foreign Direct Investment

A strategy where a company establishes or acquires its own operations in a foreign country, giving it full ownership and control.

Localization Strategy

A strategy where a company adapts its products, pricing, and marketing to fit local tastes, cultures, and regulations in each country it enters.

Global Standardization Strategy

A strategy where a company offers one standardized product and marketing approach worldwide to achieve cost savings from economies of scale.

Franchising Model

A business development model in which a company is a franchisor that licenses its business format, brand, and operating system to independent franchisees in exchange for fees and royalties.

Franchising Model

A business development model in which a company is a franchisor that licenses its business format, brand, and operating system to independent franchisees in exchange for fees and royalties.