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intuitive system
quick, automatic, gut feeling
rational system
slower, more controlled, systematic, deliberate
two ways people process information
intuitive system and rational system
experimental vs rational systems
epstein
system 1 vs system 2
Kahneman and Tversky
naive scientist
want to predict and control one’s environment. need to understand others’ behavior
consistency seeker
we try to make everything fit together in a consistent way
motivated tactician
our motives/goals influence our thinking. social tuning and unfalsifiability
cognitive miser
our capacity is limited so we need to take shortcuts. information overload
social cognition
The study of how people process, interpret, remember, and use information about themselves and other people.
zero-sum mindset
one person’s gain is seen as another person’s loss
cost associated with zero sum mindset
less cooperation and more aggression
schema
a cognitive structure representing knowledge about a concept or type of stimulus, including its attributes and the relationships among them
self-schema
organized knowledge about oneself, such as whether one sees oneself as honest, independent, athletic, extroverted
person schema
organized knowledge or expectations about a particular person
event schema/script
knowledge about the expected sequence of events in a situation, such as what usually happens at a restaurant
what schemas influence
encoding, memory, inferences
Nisbett and Wilson (1977)
people may have limited introspective access to their higher-order cognitive processes. people may be unaware of a stimulus that influenced their response or how a stimulus influenced their response
chameleon effect
nonconscious mimicry of interaction partners’ postures, mannerisms, facial expressions, and other behavior
Chartrand and Bargh (1999)
investigated whether mimicking a participant’s behavior affected how much the participant liked the other person. participants rated the other person more positively in the mimicry condition
Bargh, Chen, and Burrows (1996)
studied automatic behavior priming, including politeness/rudeness and elderly-related primes. rude-prime condition had highest rate of interruptions. Elderly-prime participants walked more slowly.
limitation of classic automated behavior priming findings
findings failed to consistently replicate
Lower et al. (2007)
performance was better in the intelligence-prime condition that in the neutral-prime condition
behavior associated with being primed with dogs
people acted more loyally
behavior associated with being primed with politics
people talked for longer
behavior associated with being primed with fast food
impatience
relationship between fast-food restaurants and household savings
over time, household savings went down as fast-food restaurants grew. neighborhood with more fast-food has lower household savings. cannot show causation
delayed-task study
people in a sit-down dining condition were more patient than people in a fast-food condition
call center workers primed with image of woman winning a race
collected more money
heuristic
mental shortcut used to make judgments or decisions
availability heuristic
estimating how frequent an event is based on how easily examples come to mind
how heuristics affect judgement
can held people make estimates and decisions, but can also lead them astray
how availability heuristic affects estimates of rare events
can lead people to overestimate the risk or frequency of rare events when examples are easy to recall
why someone might think they have it worse than others
they are aware of their own challenges but less aware of the challenges other people face
headwinds/tailwinds asymmetry
a cognitive bias where people easily notice, remember, and complain about obstacles (headwinds) while quickly ignoring or taking for granted supportive factors and advantages (tailwinds)
anchoring and adjustment
when judging under uncertainty, people start from an initial reference point (anchor) and adjust from there to reach a final judgement.
how initial asking price influences a car negotiation
The opening price becomes an anchor and can influence what each person considers a reasonable final price.
In the used-car example, why might the person who negotiated from $2,000 to $1,000 feel they got a better deal than someone who paid $900? Their starting anchor was higher, making the $1,000 price feel like a larger reduction.
mental simulation/counterfactual thinking
imagining alternative ways an event could have happened (thinking about what could have been)
why people engage in counterfactual thinking
it can help them prepare for the future and avoid repeating mistakes
downward counterfactual
imagining how an outcome could have been worse, which can make the actual outcome feel better
upward counterfactial
imagining how an outcome could have been better
two functions of counterfactual thinking
affective (emotional) functions and preparative functions
test takers changing answer
test takers are more likely to change a right answer to a wrong answer than a wrong answer to a right answer
how counterfactual thinking increases commitment/meaning
when people can easily imagine how events could have turned out differently, they may attach more meaning to what actually happened
Wegner et al. (2004)
suppressing thoughts about a person before sleeping leads to higher chance of dreaming of them
three instructions in Wegner et al. (2004)
suppress thoughts of a person; intentionally think of a person; go about business as usual
conscious operating process in thought suppression
an effortful process that tries to create the desired mental state by directing attention toward other information
automatic ironic monitor
an effortless, nonconscious process that checks for failures to maintain the desired mental state
rebound effect
trying to suppress a though can make that thought return or become more accessible. the mind’s automatic ironic monitor keeps checking for the unwanted thought.
examples where though suppression can backfire
concentration, negative emotions, traumatic memories, stereotypes
potential benefit of emotional writing
Writing for 20 minutes a day over 3–4 days about deep thoughts and feelings concerning a troubling past experience was found to have beneficial effects over time
skinhead writing example
when people were instructed to suppress stereotypes, they were less likely to write stereotypically, but they say farther away from the person’s belongings
construal level theory
the idea that people represent more distant events more abstractly and closer events more concretely
kinds of distance that can affect construal level
temporal distance, spatial distance, psychological distance
high level construals
more general, schematic, and decontextualized representations associated with greater distance
low level construals
more concrete, contextualized, and detailed representations associated with closeness
how psychological distance affects attributions
greater distance can make people less likely to consider situational factors and more likely to commit the fundament attribution error (FAE)
how construal level affects stereotyping
people may be more likely to apply stereotypes when operating at a higher construal level
how self-distancing affects reactions to a negative memory
viewing the event from a more distant, third-person perspective may reduce emotional reactivity compared with reliving it from a first-person perspective
construal level theory and creativity
More likely to be creative for someone else than for ourselves when operating at higher level of construal
conformity
changing behavior to match existing norms
why conformity have a negative reputation
associated with oppression, peer pressure, and behavior that perpetuates the status quo
why some conformity is necessary
society relies on shared expectations and norms, such as how to behave in a classroom
relationship between childhood conformity and adult health
greater conformity in childhood is associated with better health outcomes in adulthood
why we think others are more likely to conform than us
we have introspective insight on ourselves
compliance
changing behavior in response to another person’s requent
obedience
changing behavior in response to a direct command from another person
three forms of social influence
conformity (matching norms), compliance (responding to requests), obedience (responding to commands
factors influencing people to be in cults
charismatic leaders, a sense of direction and purpose, indoctrination, isolation, sacrifice
how isolation helps a cult maintain influence
it limits access to outside sources of information, so members can only fact-check against other cult members
Sherif’s autokinetic study (1935)
First, individually, tell people to look at the light and say how much it’s moving
Some people think moving a little, some people think it’s moving a lot
Then, series of trials where people are with others, so they hear each other’s thoughts about it
The group converged their beliefs about how much the light was moving
A year later, the people still saw it moving by that amount
The norm persists
shows informational social influence
examples of persistent social norms
The time we eat meals
What we eat for each meal
Holding the door open for others
Blessing someone when they sneeze
How we dress (men wearing a tie; bride wears white for wedding)
Greetings
new norms with covid
wearing masks, zoom, telehealth
Asch’s conformity experiments
investigated how social pressure from a majority group affects an individual's independent judgment
The Task: Participants were shown a card with a single target line and another card with three comparison lines (labeled A, B, and C), and asked to state aloud which comparison line matched the target. The correct answer was always obvious.
The Group: Groups consisted of 7-9 actors (called confederates) and only 1 real, naive participant.
The Deception: The real participant believed the actors were fellow participants. The confederates were instructed beforehand to give unanimous, obviously incorrect answers on 12 out of 18 total trials.
Starting on third trial, the confederates started giving the wrong answer
76% of participants conformed on at least 1 trial
Conformity on 37% of trials
normative social influence
normative social influence
conforming to gain social rewards, be liked, or avoid criticism and punishment from a group
informational social influence
conforming because one wants to be correct and often assumes that the majority is correct
mindlessness
people may follow what others do without thinking
Langer (1978)
had assistants ask people to give up a copy machine to let them make copies.
Controlled condition: “excuse me, I have 5 pages to copy, can I use the machine?” (60% compliance)
Legitimate reason: “excuse me, I have 5 pages to copy. May I use the machine because I’m in a rush?” (94%)
Mindless reason: “excuse me, I have 5 pages to copy. May I use the machine because I have to make some copies? (93% compliance)
variables influencing conformity
gender: neither gender consistently conform more than the other. depends on the situation
group size: biggest impact with increases up to 3-4 influencers
social support/ally: in the version of the Asch study where there was another participant who went against everybody else, it was much easier for the subject now to not conform.
cohesiveness: a cohesive group is one in which the members are attracted/drawn to each other (they like other members of the group)
Culture: conformity is higher in interdependent/collectivistic cultures
Genetics: traits with a stronger hereditary component may be less susceptible to conformity pressure
Bennington College study
measured changes in the political and economic attitude of five separate entering classes during the years they spent at the college, where the faculty and upperclassmen tended to be more liberal (progressive) than themselves. All five classes marked a tendency to become more liberal after exposure to the Bennington college environment.
After college, they stayed liberal
Influenced who they married → they married liberal guys
cohesiveness with friends
The biggest predictors of a teenager’s behavior is the behaviors of their clique
Friends raise stress: if they are stressed, we are more stressed
When one friend is gaining weight, their friend is likely to gain weight. Works the same for losing weight.
behavioral immune system
people may behave in ways that minimize exposure to foreign pathogens. Encourages conformity, especially when it comes to things like food, preparation, personal hygiene, public rituals
descriptive norms
describing what people generally do (“is”). informational
injunctive norms
describing what people should do (“ought”). normative social influence
salient norm
what people usually follow. If the descriptive norm is more salient, then tend to follow that. If the injunctive norm is more salient, then same thing
crying indian commercial
Injunctive norm = stop polluting.
Descriptive norm = everyone is polluting
Commercial may not be effective due to mixed message
Normative influence on recycling, energy consumption
Residents saw their energy use compared with their neighbors' use, with a smiley face for below-average use and a frowny face for above-average use; this encouraged lower energy use.
downside of showing people that they use less energy than average
they may increase their use to match the average if the descriptive norm is more salient
dynamic norms
messages about how a norm is changing can move people toward to new, desired norm. Even if a behavior isn’t that common now, if you say a lot of people are going it, people will want to get ahead of the curve and start doing it
automatic responding compliance technique
taking advantage of people’s tendency to respond to particular cues in predictable ways
positive moods compliance technique
make a request in a situation in which the target is in a good mood
friendship/liking compliance technique
we are more likely to go along with a request when it comes from someone we like, like a friend
If you have a dialogue with a stranger before asking them to do something, it’s more friend vibe so they are more likely to do the thing
ingratiation compliance technique
flatter someone so they like us and they are more likely to comply with a request if they like us