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memory
the persistence of learning over time through the encoding, storage, and retrieval of information
encoding
the processing of information into the memory system—for example, by extracting meaning

storage
the process of retaining encoded information over time

retreival
the process of getting information out of memory storage

parallel processing
the processing of many aspects of a problem simultaneously; the brain's natural mode of information processing for many functions, including vision. Contrasts with the step-by-step (serial) processing of most computers and of conscious problem solving.

savant syndrome
a condition in which a person otherwise limited in mental ability has an exceptional specific skill, such as in computation or drawing
sensory memory
the immediate, very brief recording of sensory information in the memory system

short-term memory
activated memory that holds a few items briefly, such as the seven digits of a phone number while dialing, before the information is stored or forgotten

long-term memory
the relatively permanent and limitless storehouse of the memory system. Includes knowledge, skills, and experiences.

working memory
a newer understanding of short-term memory that focuses on conscious, active processing of incoming auditory and visual-spatial information, and of information retrieved from long-term memory
explicit memory
memory of facts and experiences that one can consciously know and "declare" (also called declarative memory)

effortful processing
encoding that requires attention and conscious effort
automatic processing
unconscious encoding of incidental information, such as space, time, and frequency, and of well-learned information, such as word meanings

implicit memory
retention independent of conscious recollection (also called nondeclaritive memory)
iconic memory
a momentary sensory memory of visual stimuli; a photographic or picture-image memory lasting no more than a few tenths of a second

echoic memory
a momentary sensory memory of auditory stimuli; if attention is elsewhere, sounds and words can still be recalled within 3 or 4 seconds

chunking
organizing items into familiar, manageable units; often occurs automatically

mnemonics
memory aids, especially those techniques that use vivid imagery and organizational devices
shallow processing
encoding on a basic level based on the structure or appearance of words
deep processing
encoding semantically, based on the meaning of the words; tends to yield the best retention
hippocampus
a neural center located in the limbic system; helps process explicit memories for storage
flashbulb memory
a clear memory of an emotionally significant moment or event

long-term potentiation (LTP)
an increase in a synapse's firing potential after brief, rapid stimulation. Believed to be a neural basis for learning and memory.
recall
a measure of memory in which the person must retrieve information learned earlier, as on a fill-in-the-blank test
recognition
a measure of memory in which the person need only identify items previously learned, as on a multiple-choice test
relearning
a measure of memory that assesses the amount of time saved when learning material for a second time
priming
the activation, often unconsciously, of certain associations in memory

mood-congruent memory
the tendency to recall experiences that are consistent with one's current good or bad mood
serial position effect
our tendency to recall best the last (a recency effect) and first items (a primacy effect) in a list

anterograde amnesia
an inability to form new memories

retrograde amnesia
an inability to retrieve information from one's past

proactive interference
the disruptive effect of prior learning on the recall of new information
retroactive interference
the disruptive effect of new learning on the recall of old information
repression
in psychoanalytic theory, the basic defense mechanism that banishes from consciousness anxiety-arousing thoughts, feelings, and memories
misinformation effect
incorporating misleading information into one's memory of an event
source amnesia
attributing to the wrong source an event we have experienced, heard about, read about, or imagined (also called source misattribution)
deja vu
that eerie sense that "I've experienced this before," cues from the current situation may subconsciously trigger retrieval of an earlier experience
cognition
all the mental activities associated with thinking, knowing, remembering, and communicating
prospective memory
remembering to do something in the future
Ebbinghaus forgetting curve
the course of forgetting is initially rapid, then levels off with time

state-dependent memory
the phenomenon through which memory retrieval is most efficient when an individual is in the same state of consciousness as they were when the memory was formed

spacing effect
the tendency for distributed study or practice to yield better long-term retention than is achieved through massed study or practice
testing effect
enhanced memory after retrieving, rather than simply rereading information