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describe objective measurements
measurement is consistent with each test
describe variable in scientific research
the object concept or subject being studied
operational definitions
statements that describe the procedure and or specific measurements that are used to record observations
reliability
when a measure gives consistent and stable answers across multiple observations and points in time
test-retest reliability
able to give same results each time
alternate- forms reliability
create alternative forms to test so there is no bias on the second one
inner rater reliability
multiple observers should come to the same conclusions
validity
degree to which an instrument or procedure actually measures what it claims to measure
generalizability
degree to which one set of results can be applied to other situations, individuals, or events
random sample
every individual of a population has an equal chance of being included
convenience sample
samples of individuals who are the most readily available
ecological validity
degree to which results of a lab study can be applied to or repeated in the natural environment
hawthorne effect
describes situations in which behaviour changes as a result of being observed
inadvertent cues
cues given off by experimenter or experimental context that provide info about how participants are expected to behave
social desirability responding
participants respond in ways that increase the chances they will be viewed favourably
observer expectancy
researchers expectations can influence subjects behaviour
what are the techniques to reduce bias (4)
Anonymity, confidentiality, inform participants, single-blind study, double blind study
inform participants
fully explaining a study to reduce anxiety and social desirability bias
single blind study
participants do not know true purpose of the study, or do not know which treatment they are receiving (placebo or drug treatment)
double blind study
neither participant or experiementer knows the exact treatment for any individual
the replication crisis
where replication of a study cannot be reproduced (chance results can and do happen)
what are the weak forms of evidence (4)
anecdotal evidence, appeal to authority, appeal to common sense, selective use of data
anecdotal evidence
individuals story about an observation or event that is used to make a claim as evidence
appeal to authority
the belief in an experts claim even when no supporting data
appeal to common sense
tradition or novelty, "this is the way its always been done" OR "theres a new thing that everyone is trying they must have a reason for trying it"
selective use of data
stats innappropriately used to help weak arguments
descriptive data
from observations (no explanaton of why)
what is descriptive data generated from
case studies, naturalistic observation, surveys and questionnaires
case studies
details of a specific case (difficult to generalize)
naturalist observation
psychologists observe and record behaviour as it occurs in the subjects natural environment
correlation research
measuring the degree of association between two variables
illusory correlations
correlations by insinuation
random assignment research
dividing subject samples into 2 or more groups by random
confounding variables
variables outside of the researchers control that might affect the results
between subjects comparison
participants in diff groups are compared
within-subjects design
all participants respond to all types of stimuli or experience all experiemental conditions
quasi- experimental research
a research technique in which two or more groups are compared and selected based on predetermined characteristics (e.g. women and men)
research ethics
promoting the welfare of research participants
descriptive statistics
techniques used to organzie, summarize and interpret data
frequency
number of observations in a certain catergory or range of scores
central tendancy
measure of the central point of distribution (mean, median, mode)
variability
degree to which scores are dispersed in a distribution
standard deviation
measure of variability around the mean
hypothesis test
method of evaluating whether differences among groups are meaningful or could be by chance alone
statistical significance
implies that the mean of the groups are farther apart than you would expect them to be by random chance alone