Consumer Behavior Comprehensive Exam Flashcards

A vocabulary flashcard set created from the Consumer Behavior Comprehensive Exam materials, covering core principles of consumer decision-making, sensory perception, cross-cultural strategies, and Hofstede's cultural dimensions.

Consumer Behavior

The study of how consumers select, acquire, use, evaluate, and dispose of offerings.

Need Recognition

Recognition that a difference or problem exists and a need must be addressed; the first stage of the consumer decision-making process.

Information Search

The second stage of the consumer decision-making process that happens after need recognition and before alternative evaluation.

Evaluation of Alternatives

The stage in the consumer decision-making process that involves comparing different products or brands.

Purchase Decision

The fourth stage of the consumer decision-making process where the consumer decides whether to buy a product.

Post-Purchase Evaluation

The final stage of the consumer decision-making process that may involve satisfaction, dissatisfaction, feedback, and repurchase.

Motivation

Internal or external force that encourages a person to act toward a goal or need, directing consumers toward satisfying their needs.

Perception

The process of selecting and interpreting information and sensory stimuli from the environment.

Exposure

When a consumer comes into contact with a stimulus or marketing message.

Attention

The mental process of giving focus to a particular stimulus or marketing message.

Comprehension

Occurs when the consumer understands the product's features, benefits, price, and message.

Habituation

Reduced response to a stimulus after repeated exposure.

Weber's Law

A principle related to the Just Noticeable Difference (JND).

Just Noticeable Difference (JND)

The smallest detectable difference between two stimuli.

Haptics

The use or meaning of touch in communication and sensory experiences.

Culture

Shared meanings, values, beliefs, norms, and practices of a group that influence consumer behavior and purchasing practices.

Standardization

Using a similar or consistent marketing strategy across different markets.

Localization

Adapting products or marketing strategies to meet the needs of a specific local market.

Glocalization

Combining global strategies and consistency with adaptation to local cultures and markets.

Individualism

A cultural orientation emphasizing independence and individual goals.

Collectivism

A cultural orientation emphasizing group relationships and collective goals.

Power Distance

The extent to which unequal distribution of power is accepted in a society.

Uncertainty Avoidance

The degree to which a culture prefers certainty, rules, and predictability.

Oculesics

Cultural norms and nonverbal communication concepts involving eye contact and eye behavior.

Chronemics

Cultural attitudes, norms, and behaviors concerning time.

Corporate Social Responsibility (CSR)

A company's consideration of its responsibilities toward society, stakeholders, and ethical practices.

Five Major Senses

Sight, Smell, Taste, Touch, and Hearing.