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Opportunity
An way of generating profit through a unique, novel, or desirable product or service that has not already been exploited
Analytical strategies
An action that takes time to think carefully about and either break up into parts or approach more generally
Search strategies
Using previous information for a new scenerio with a common syimulus to connect the two scenerios
Imagination based strategies
Losing constraints and disbelief to create unrealistic or fantasy scenerios
Habit-breaking strategies
Taking oneself out of mental fixedness to make creative insight
Relationship-seeking strategies
Consciously making a link between two unrelated ideas or concepts
Development strategies
Taking existing ideas and suggesting developments and improvements
Interpersonal strategies
Actions that involve group members building ideas together
Four pathways of opportunity identification
Valuable (useful to stakeholders)
Rare (unique idea)
Fit (good fit for the capacities of the maker)
Costly to imitate (lower competition; competitive advantage)
Increasing complexity and unknowingness of opportunity creation
Find, search, effectuate, and design
Design thinking
Making something people need based off how technilogically feasible and viable it is
Five skills of designers
Observation (see how consumers behave and act)
Listening (listening to consumer problems without bias)
Emotional Intelligence (empathizing with consumers)
Problem framing (find what consumers are concerned about)
Problem solving (try try again)
The design thinking process
Empathize, define, ideate, prototype, test
Observation
Monitoring the behavior and activities of users.
Insights
Intrepretation