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Opportunity cost
The next best alternative forgone when an economic decision is made
Market
Any physical or virtual arrangement where consumers and producers interact in order to carry out an exchange of goods and services
Market demand
The sum of the individual demand curves for a good of all consumers in a market
Capital
PHYSICAL CAPITAL refers to means of production that include machines, tools, equipment and factories; the term may also refer to the infrastructure of a country. HUMAN CAPITAL refers to the education, training, skills and experience embodied in the labour force of a country. FINANCIAL CAPITAL refers to investments in financial instruments- such as stocks and bonds (this also provides an income for the holders or owners). NATURAL CAPITAL includes everything that is included in land, plus additional natural resources that occur in the environment, such as air, biodiversity, soil quality, the ozone layer and the global climate. This provides a stream of future benefits because it is necessary for humankind's ability to live, survive and produce in the future
"Ceteris Paribus"
A Latin expression meaning "other things being equal"
Competitive market
A market with many firms acting independently where no firm has the ability to control the price
Demand
The relationship between possible prices of a good or service and the quantities that individuals are willing and able to buy over some time period, ceteris paribus
Demand Curve
A curve illustrating the relationship between possible prices of a good or service and the quantities that individuals are willing and able to buy over some time period, ceteris paribus. It is normally downward sloping.
Economics
Economics is the study of how to make the best possible use of scarce or limited resources to satisfy unlimited human needs and wants
Factors of Production
Resources used in the production of goods and services; include capital and entrepreneurship/ enterprise (creativity of the other three factors of production) land (natural resources) and labour. Or CELL for short.
Inferior goods
Lower quality goods for which higher quality substitutes exist; if incomes rise, demand for the lower quality goods decreases
Law of demand
A law stating that as the price of a good falls, the quantity demanded will increase over a certain period of time, ceteris paribus
Monopoly
A single firm in the market controlling the price
Normal goods
A good where the demand for it increases as income increases
Production Possibilities Curve (PPC)
A curve showing the maximum combinations of goods or services that can be produced by an economy in a given time period, if all the resources in the economy are being used fully and efficiently and the state of technology is fixed. ON THE LINE YOU ARE FULLY OPERATIONAL. AT POINT G, YOU ARE OUT OF RANGE. AT POINT H, YOU ARE NOT EFFICIENT. Whenever there are different processes, the curve will form a plateau. When they are similar, the line will be a flat line, called a Production Possibilities Frontier (PPF) instead.
Quantity demanded
The quantity of a good or service demanded at a particular price over a given time period, ceteris paribus
Subsidies
An amount of money paid by the government to a firm, per unit of output, to encourage production and lower the price to consumers
What is a table called in Economics?
A schedule
Why do we use "ceteris paribus"?
To simplify models by isolating a variable
Non Price Determents for DEMAND- RIPEN
Any factor (except price) affecting the demand of a product, which will cause a shift of the demand curve
RIPEN- R
RELATED PRODUCTS (SUBSTITUTES & COMPLEMENTS)
eg for donuts- brownies (substitute), cupcakes AND cookies (complements)
RIPEN- I
Proportion of INCOME spent on normal goods and inferior goods
RIPEN- P
Preferences and Tastes
RIPEN- E
Expectations of future prices- if the consumers expect an increase in the price of a good, they will buy the good now. Example- GOLD.
RIPEN- N
Number of Consumers- If the no. of consumers increase, so does the demand.
Basic Economic Problem
How do we use limited resources to satisfy unlimited wants of consumers? WHAT, HOW, FOR WHOM are we going TO PRODUCE?
Utility
A measure of the satisfaction derived from consuming a good of service. Measured in "utils"
Marginal Utility
The extra or additional utility derived from consuming one more unit of a good or service.
What are the three reasons of the negative relationship of demand
1) The law of diminishing marginal utility
2) The income effect
3) The substitution effect
The law of diminishing utility
The idea that as an individual consumes additional units of a good, the additional satisfaction enjoyed decreases.
Formula for marginal utility
MU= (change in total utility) / (change in no. of units consumed)
The demand curve can also be called what?
The marginal benefit curve D=MD
The income effect
As the price of a good decreases, your purchasing power increases and as a result- the quantity demanded for the product increases, demonstrating relationship of price and quantity demanded
The Substitution effect
When the price of a product falls relative to other product prices, consumers purchase more of the product as it is now relatively less expensive. This forms part of an explanation of the law of demand.
Supply
Quantities of a good that firms are willing and able to supply at different possible prices, over a given time period, ceteris paribus.
Supply curve
A curve showing the relationship between the price of a good or service and the quantity supplied, ceteris paribus. It is normally upward sloping.
Market supply
the sum of all individual suppliers for a product at very price
The law of supply
states that there is a positive relationship between the price of a good and its quantity supplied over a particular time period, ceteris paribus
Non price determents for SUPPLY- CISTERN
lol just look at the next few flashcards for each letter of CISTERN
CISTERN- C
Cost of factors of production (CELL) as these increase, the supply will decrease
CISTERN- I
Indirect Taxes. These are placed by the government on the expenditure of goods/services. The producer pays the tax and indirect taxes passes all on for part of the tax of consumers. eg. VAT (value added tax)
Excise duty
Tax on demerit (harmful) goods- tax on cigarettes.
CISTERN- S
Subsidies. Financial assistance by the government to a specific firm or industry to encourage production. If the government provides subsidies, the firm's COP decreases and production increases. RIGHT SHIFT OF THE SUPPLY CURVE
Profit
Total revenue- Total costs
CISTERN- T
Technological change- An improvement in technology can lower production costs (as it increases productivity) and results in greater production and therefore supply.
CISTERN- E
Expectations of future prices- if a firm expects the price in the market to increase in the near future, they are likely to withhold the production as they can get higher profits later.
CISTERN- R
Prices of Related goods. IN A COMPETITIVE OR JOINT SUPPLY.
Competitive supply
When goods that a firm is producing use the same resources in their production process. The goods thus compete with each other for the use of the same resources. IF THE PRICE OF ONE INCREASES (THE SUPPLY WILL INCREASE) BUT THE SUPPLY FOR THE OTHER DECREASES.
Joint supply
Goods jointly produced, for example beef and cattle hides; producing one automatically leads to the production of the other. IF PRICE OF ONE INCREASES, THE QUANTITY SUPPLIED OF BOTH WILL INCREASE.
CISTERN- N
DIVISION OF LABOUR- SPECIALIZATION
Tariff
A tax that is placed on imports to protect domestic industries from foreign competition and to raise revenue for the government
What is microeconomics
One product market
What is macroeconomics
Whole economy of a country
What three things are affected by government policies
Economic growth, unemployment, inflation
Sectors of the economy (4 types)
Primary, Secondary, Tertiary, Quaternary
GDP
Gross Domestic Product- The market value of all final goods/ services produced in a country over a time period (usually a year). LOOK AT IMAGE FOR FORMULA
Characteristics of money
Acceptable, durable, divisible, valuable
Key functions of money
Medium of exchange, measure of value, store of value
Law of diminishing marginal returns
A short-run law of production stating that as more and more units of the variable factor (usually labour) are added to a fixed factor (usually capital) there is a point beyond which total product continues to rise but at a diminishing rate or, equivalently, marginal product starts to decrease.
Law of diminishing marginal utility
The idea that as an individual consumes additional units of a good, the additional satisfaction enjoyed decreases.
Market Equilibrium
In a market this occurs at the price where the quantity of a product demanded is equal to the quantity supplied. This is the market clearing price since there is no excess demand or excess supply.
What to include in a Supply and Demand diagram EXPLANATION?
Why is there a shift? Price, or non price determinants?
Excess explanation
How excess is eliminated explanation
New equilibrium
Consumer surplus
The difference between how much a consumer is at most willing to pay for a good and how much they actually pay. Consumer surplus is ALWAYS above the equilibrium price and below the demand curve.
Producer Surplus
The benefit enjoyed by producers by receiving a price that is higher than the price they were willing to receive. Producer Surplus is ALWAYS below the equilibrium price and above the supply curve.
Community Surplus
consumer surplus + producer surplus. It represents the total benefit available to society from an economic activity.
Allocative efficiency
Achieved when just the right amount of goods and services are produced from society's point of view so that scarce resources are allocated in the best possible way. It is achieved when, for the last unit produced, price (P) is equal to marginal cost (MC), or more generally, if marginal social benefit (MSB) is equal to marginal social cost (MSC).
Aggregate demand (AD)
The total quantity of goods and services that all buyers in an economy (consumers, firms, the government and foreigners) want to buy over a particular time period, at different possible price level, ceteris paribus
Aggregate Supply (AS)
The total quantity of goods and services produced in an economy over a particular time period, at different price levels, ceteris paribus.
Business cycle
The short-term fluctuations of real GDP around its long-term trend (or potential output).
Central Bank
An institution charged with conducting monetary and exchange rate policy, regulating behaviour of commercial banks, and providing banking services to the government and commercial banks.
Cicular economy
An economic system that looks beyond the linear take-make-dispose model and aims to redfeine growth, focusing on society-wide benefits. It is based on three principles: design out waste, keep products and materials in use and regenerate natural systems
Circular flow of income
A simplified model of the economy that shows the flow of money and expenditures in an economy.
Welfare loss
A loss of a part of social surplus (consumer plus producer surplus) that occurs when there is market failure so that marginal social benefits are not equal to marginal private benefits.
Elasticity of demand
Elasticity of demand is a measure of the responsiveness of the quantity demanded of a good or service to changes in one of the factors that determines it.
Price Elasticity of demand (PED)
Price elasticity of demand (PED) is a measure of how much the quantity demanded of a good changes when there is a change in its own price.
Determinants of Price Elasticity of Demand (PED) (SPLAT)
Substitutes: The availability of close substitutes makes demand more elastic.
Proportion of income: Goods that represent a larger percentage of a person's income will have more elastic demand.
Luxury or necessity: Necessities have inelastic demand, while luxury goods have elastic demand.
Addictiveness: Addictive goods have inelastic demand.
Time: Demand is more elastic in the long run than in the short run, as consumers have more time to adjust their behavior.
PED formula?

What happens when PED is the following:
PED > 1
0 < PED < 1
PED = 1
PED = 0
PED = ∞
Price elastic demand- A change in price leads to a proportionately greater change in the quantity demanded.
Price inelastic demand- A change in price leads to a proportionately smaller change in the quantity demanded.
Unitary elastic demand- A change in price leads to a proportionately equal change in the quantity demanded.
Perfectly inelastic demand- A change in price leads to no change in the quantity demanded.
Perfectly elastic demand- Any change in price would lead to an infinite change in the quantity demanded.
What is the AD formula and what does each letter stand for?
AD = C + I + G + (X-M)
Where each letter stands for (in order):
Consumer Expenditure/ Spending
Investment
Government Spending
Exports
Imports
What are the components of C (Consumer Spending) in AD?
Changes in:
Consumer confidence
Interest rates
Wealth
Income/ corporate tax
Level of indebtness
Future price levels
What are the components of I (Investment) in AD?
Changes in:
Business confidence
Interest rates
Technology
Business taxes
Level of corporate indebtness
Legal/ institutions changes
What are the components of G (Government Spending) in AD?
Changes in:
Polititcal priorities
Economic priorities: delibrate effors to influence aggregate demand
What are the components of Net Exports (X-M) in AD?
(This is more related to the Global unit however, useful to know anyway)
Changes in:
National income abroad
Exchange rates
Level of trade protection