Digital & Social Media Marketing Study Guide

Vocabulary practice flashcards covering key definitions, digital marketing funnel stages, content types, and social media strategy concepts from the study guide.

Digital Marketing

Using internet-connected devices (phones, laptops, apps) to promote brands, products, and events.

Official Website (The Central Hub)

The primary, critical digital home for a brand where official information, store sales, and schedule updates live.

Search Engine Optimization (SEO)

Optimizing website content to increase unpaid, organic search engine traffic from Google or Bing.

Pay-Per-Click Advertising (PPC)

Paid digital advertisements that appear at the top of search engines or social feeds where the brand pays each time a user clicks the ad.

Content Marketing

Creating and publishing valuable online materials (blogs, podcasts, behind-the-scenes videos) to attract and engage fans without directly selling to them.

Affiliate Marketing

Partnering with influencers or creators who promote products and earn a commission on every sale generated through their custom link or promo code.

Email Marketing

Direct communication sent to an opted-in contact list; remains one of the highest ROI (Return on Investment) marketing channels.

Mobile Marketing

Interactive promotional strategy reaching fans on mobile devices via app notifications, SMS text alerts, or location-based messaging.

Lead Magnet

A free perk or piece of valuable digital content given to potential customers in exchange for their contact information (like an email address).

Digital Strategy Blueprint

A comprehensive master plan that aligns a brand's business objectives with specific online fan actions.

Attract (Funnel Stage)

The first stage of the digital marketing funnel designed to draw in new, casual fans and build initial awareness using SEO, highlight videos, blog posts, and social media clips.

Convert (Funnel Stage)

The second stage of the digital marketing funnel focused on turning casual visitors into identified leads using Calls-to-Action (CTAs), landing pages, and Lead Magnets (email signups).

Close (Funnel Stage)

The third stage of the digital marketing funnel designed to turn leads into paying customers via targeted promo codes, sales emails, and online checkout pages.

Delight (Funnel Stage)

The fourth stage of the digital marketing funnel focused on keeping existing fans happy and turning them into loyal advocates through exclusive behind-the-scenes content, VIP perks, and post-purchase follow-ups.

Entertainment Content

Social media content that includes viral clips, memes, and fan challenges.

Inspiration Content

Social media content that highlights athlete origin stories, workout clips, and quotes about overcoming adversity.

Education Content

Social media content that provides playbook breakdowns, stadium rules, and ticket purchasing guides.

Conversation Content

Interactive social media content featuring polls, Q&A sessions, and "caption this" photo posts.

Connection Content

Social media content offering behind-the-scenes access, such as locker room tours and team travel footage.

Promotion Content

Social media content focused on commercial announcements, such as direct merch drops, ticket sales announcements, and sponsor giveaways.

Brand Storytelling

Creating an emotional connection with fans to build long-term loyalty rather than just pushing product sales.

Providing Value First

Offering engaging content before asking for a sale to prevent followers from feeling aggressively "sold to."

SMART Framework

A goal-setting system ensuring every marketing objective is Specific, Measurable, Attainable, Relevant, and Time-bound.

Social Media Audit

Evaluating current social media accounts to determine what is or isn't working as part of developing a social media strategy.

Content Calendar

A scheduling tool used to plan and organize regular posts to maintain consistency across social channels.