Post modernist view of mass media

What are service industries concerned with in the post modern age

The processing and transmission of information - mass media is more important than manufactured goods

What did lyotard say

Post modern life as become so chaotic that meta narratives e.g. Marxism don’t apply anymore

What are the 5 main arguments for post modernism

• society is media saturated

• Media shapes our consumption as we have greater choice

• We can pick and mix to create our identity

• Media tells us that consumption should be a large part of our identity

• Many people feel they only belong in media communities

How is society media saturated

• social media

• 24/7 news

How does the media shape our consumption

• adverts

• Streaming services

How does media shape our identity through pick and mix

• Pinterest

• Social media

How does the media tell us that consumption should be a big part of our identity

• influencers

• Adverts

• Social media

How do people feel like they belong to media communities

• interacting with posts

• Likes and comments

What theory did jean baudrillard come up with

• Media saturation

• Hyper reality

• Simulacra

Media saturation - baudrillard

All of our knowledge comes from mass media and ur identities are formed in terms of images that the media provide

Hyper reality - baudrillard

When the media try to produce images to make them appear real when they are actually fake - the distortion of real and fake

Simulacra - baudrillard

Artificial copies of events that bear no relationship on reality

Give some examples of simulacra

• reality tv - keeping up with the kardashians

• Social media only shows best version of things

Supporting AO3 for media saturation

• contemporary evidence

Critical AO3 for media saturation

• people can tell what’s real and fake - active audience

• Media literacy

• Digital divide

What did Garrod say

Media doesn’t just reflect reality it creates it through shows like made in Chelsea or I’m a celeb

Do we watch the media with a critical eye

We can as some audiences are active

What did bauman say

• modern life is like a shopping mall

• We can pick and choose our lifestyle and our identity

Critical AO3 for bauman

• the digital divide means some people may not be able to

• People are only influenced to buy things that they see advertised - manufactured needs

What does strinati say

Popular culture e.g. the cult of celebrity and media images that we are shown through smart phones social edit etc increasingly dominate how we define ourselves

Marxist AO3 from strinati

The bourgeoisie control our identities but make us feel like we have a choice - choice is a fallacy

What did beck say

Media saturation leads to a risk society

Give examples of risks that have emerged because of media satirisation

• insecurities about body image

• AI

• Glamorising certain lifestyles

• Promoting violence

• Cyber crime

Criticism of post modernist ideas

• things like class still do effect you life style and choices

• An active audience would be more media literate and tell the difference between real and fake

• Marxists would criticise as postmodernists say we blindly accept capitalism