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define entrepreneurs
individuals who set up and run a business and take risks associated with this
4 key aspects entrepreneurs are responsible for in a business
-innovation
-organisation
-decision making
-risk taking
describe role of innovation
making money out of a business idea from gaps in the marker, new invention or market research
describe role of organisation
buying/hiring resources used to make or deliver products
describe role of decision making
making decisions on how to raise finance, product design, choice of production method, prices, recruitment and wages
describe role of risk taking
risk losing any money they put into the business if it fails- however if it is a success they will be rewarded
define opportunity cost
the benefit which is given up when the next best alternative is chosen
describe rewards for entrepreneurs
financial reward, doing something different, flexibility, challenge, independence
describe risks for entrepreneurs
debt to be paid off, difficulty of getting back into a job, reputational damage, personal impacts
how to would be entrepreneurs find a business idea through businesses experience
an idea comes from an existing job- risk free way to set up business due to existing knowledge of a market
how to would be entrepreneurs find a business idea through personal experience
interests of hobbies to start a new business (cyclist starting a bike shop)
how to would be entrepreneurs find a business idea through skills
-use broad skills (such as good people skills)
-or become trained in a new skill (plumber training as an electrician)
how to would be entrepreneurs find a business idea through lifestyle choices
some people want a lifestyle change and start a business to allow them to do so (pub or Air B&B)
what happens after entrepreneurs navigate initial difficulties in starting a business
-less likely to be involved in production of goods/service
-spend more time addressing finance, administration and marketing issues
-organising business into departments and hiring specialists
-take on leader role and oversee organisation
describe role of financial management
requires producing cash flow forecasts, arranging loans and overdrafts, making payments, chasing debts and monitoring cash movements into and out of the business
describe role of administration
involves record keeping of all business transactions and sending out invoices, keeping stock records ect.
describe role of marketing
performing any type of publicity for the business in the form of leaflets, newspaper advertisements. it also involves developing relationships with customers and carrying out market research as the brand develops
describe role of purchasing
businesses will have to buy resources all the time- so need to get best quality resources at the lowest possible price.
describe role of managing people
involves spending time on recruitment, selection and training as business develops
define intrapreneurs
employees who take initiative to innovate in job
describe driving innovation
uncovering new commercial opportunities to help businesses gain competitive edge and increase profits significantly
describe satisfying self actualisation
staff given opportunity to be creative and reach full potential-motivating staff and raising productivity
describe gaining awards
enhances image of business- can attract free PR which will promote the business
describe benefit of experimentation and creativity
opportunity to experiment and be creative without having to meet cost of failure- improves job satisfaction
4 benefits of employing intrapreneurial staff
-driving innovation
-satisfying staff self actualisation
-gaining awards
-benefit of experimentation and creativity
why people may not become entrepreneurs
-lack of finance
-lack of ides
-fear of failure
define anticipating risk
when entrepreneurs have control over risk they make a conscious decision to take a risk and to a certain extent
define anticipating uncertainty
uncertain events are impossible to predict, despite knowing they might occur
examples of anticipating risk
-test on smaller markets
-using quantitative techniques in decision making
-being aware that high risk=high reward
examples of anticipating uncertainty
-set aside contingency fund
-PESTLE/SWOT analysis
-risk assessments
-scenario planning