(Week 5) Ch.6 Comprehensive Guide to Recruitment and Employer Branding Strategies

Recruitment

The process of searching out and attracting qualified job applicants, which begins with the identification of a position that requires staffing and is completed when resumes or application forms from an adequate number of applicants.

Employer Branding

Image of an organization based on the benefits of being employed by that organization.

Identify Job Openings

HR Planning/ Strategic Plan, Employee Resignations/ Termination.

Specify Job Requirements

From job description/ job specification.

Select Methods of Recruitment

Internal and External.

Generate pool of qualified applicants

Employment equity/ diversity goals.

Application Tracking Tools

Use Standard Application Forms.

Standard Application Forms

Facilitates comparison of candidates; Information that the company requires is specifically requested; Submission will become a sample of the candidate's own work.

Biographical Information Bank

Responses are difficult to fake; Aids with candidate selection / determines applicant fit for position.

Online Applications

Reduce risk of lost applications; Increase exposure level of job ad; May reduce biases based on face-to-face meetings.

Internal Recruitment Tools

Internal Job Posting Sites, Skills inventories and management inventories, Replacement charts and replacement summaries, Succession planning, Markov Analysis.

Pros of Hiring Internal Candidate

Human Capital Theory; Employees possess long term perspective; Insiders are more likely to be committed to organizational goals; Employees see that competence is rewarded; Less orientation is required; Access to employee past performance records.

Cons to Hiring Internal Candidate

Unsuccessful internal candidates may experience discontent; Courtesy requirement to interview all internal candidates absorbs a lot of time; Risk that employees will not accept a leader chosen from their own group; Risk of 'inbreeding' and missing out on latest knowledge; More 'Skill Specific' training will be required.

Recruitment Tools

Internet job boards, Corporate websites, Networking sites, Executive search firms, Private employment agencies.

Recruiting Non-permanent Staff

Temporary Help Agencies, Contract Worker Pools, Offshoring and outsourcing jobs.

External Recruitment Tools

Employee Referrals, Former Employees, Human Resources and Skills Development Canada (HRSDC), Professional and trade associations.

Pros of Hiring External Candidate

Availability of a more diverse applicant background; Acquisition of new skills, knowledge, and ideas; Elimination of employee rivalry; Hiring individuals who already have necessary skills reduces training costs.

Cons of Hiring External Candidate

Orientation and culture building takes time; Skills are unproven; Commitment to organization is unproven; Takes longer to take an external candidate through the recruitment process.